AgriCentral, Jiva’s farmers service app for India, hit 10 million downloads this year, making it one of the largest agronomy-advisory platform in the country. How did we get there? How are we getting rural farmers to use technology, given that they are among the toughest market to win in terms of digital adoption? Our Product Manager for AgriCentral, Akanksha Barot, shares learnings from building a digital product from farmers and how we are using the insights we got in Jiva today.