On today’s show we welcome two special guests, David Harrison, the SVP at Evins Communications, and Michael Lamp, the SVP of Digital at Hunter Public Relations. Today, we’re going to be talking about the PR perspective, the public relations perspective and how influencer marketing is impacting a traditional practice that’s been around for generations and generations of marketers. The digital frontier has really changed the landscape for a lot of different marketing activities and today we are going to be focused on PR. Social media marketing isn’t just about talking with your friends. It’s about understanding what you can put out there to engage on behalf of a brand. In this episode we’ll hear all about Michael and David’s personal experiences in the PR field and we will hone in on their expertise. For all this and more, keep listening!

Key Points From This Episode:

• Hear more about Hunter Public Relations and how it has evolved over the years.
• Bringing it all in house at Evins.
• The differences between an advertising agency, a digital agency and a PR agency.
• Find out whether full service agencies exist.
• Paid influencer marketing and relationship building.
• The comparison of media relations to sort of influencer relations.
• The danger of influencers.
• The consumer standpoint on influencers versus journalists.
• Influencer versus influence.
• What a micro lead placement is.
• ROI for influencer and for PR, the world that’s coming together between the two of them.
• What the PR agency of the future looks like.
• Prominent pain points PR agencies have to deal with.
• Pro tip: To make good, you put the make good in the contract.
• What PR agencies need to think about when it comes to influencer marketing in 2019.
• And so much more!