Julius Profiles

On today’s show, we have Anton Capria, Director of Business Development here at Julius filling in for our regular host, Danny. In this episode, Anton is chatting to Kendell Kelton, the Communications Manager at Car2Go in North America. For over a decade, Kendell has counseled brands on integrated media strategy, reputation action plan development and execution, intimate and large-scale event production, media relations, digital and social strategy and engagement, spokesperson training, and influencer mapping. Kendell joins us today to discuss how she got involved with Car2Go and her experience in what brought her to this great world we call “influencer marketing”. Inside this episode, we’re talking about how to leverage systems to help you with marketing and testing the market to ensure that you are finding the right influencers for your brand. These influencers need to be the voice for your brand and set the tone for how the brand can communicate with followers, customers, and members. For all this and more, keep listening!

Key Points From This Episode:

•    Understanding what Car2Go is all about.

•    What brought Kendell to the world of influencer marketing.

•    The evolution in the social media industry.

•    Influencers who feel passionate about the brand because of causes they support.

•    Testing the market and which influencers are right for your brand.

•    Leveraging a system like Julius to help with marketing.

•    Arming yourself for different markets; finding the right strategies.

•    How influencers are being the voice and setting the tone for a brand.

•    Collaboration from influencers in marketing campaigns.

•    The growth of Car2Go in the Chicago and Austin area.

•    Challenges encountered in setting up in Chicago and Austin.

•    How to construct briefs for influencers to guide them in campaigns.

•    Why all content doesn’t always work, and how to tell the difference.

•    Why Car2Go has a mixed fleet of cars.

•    Exciting things coming up for Car2Go in the new year.

•    And so much more!

In the age of social media, digital agencies are specializing to keep up with the competition. We speak to Nick Cooke, cofounder of The GOAT Agency about how they pitch influencer marketing to clients, their biggest wins, and more.

Gibi ASMR is one of the most popular ASMR creators on YouTube. She's garnered over 2 million subscribers in 9 years. She shares her perspective on how marketers can work with influencers, what they need to know about this space, and how she leverages different ways to build connections with her followers.

Danielle Reardon, a former advertising executive with over 20 years of experience, crossed over the pond and made the switch to the world of influencer marketing. The catch; she's the influencer. Danielle applies her "yoda" level expertise to her up-and-coming health and wellness blog, The Well Intended.

Many people think influencers are only used for top-of-funnel, brand awareness campaigns. Amy Choi, Head of Brand Partnerships at ShopStyle, discusses how influencers can drive sales through affiliate programs.

We speak to Troy Woolfolk, a fitness influencer and former football player about how brands can help influencers achieve their personal and professional goals - while benefitting from it.

We hear from Alex Jones, a freelance market intelligence researcher about how influencers can inform brands about their target audiences.

We talk to Steve Oriola, CEO of Julius, Influencer Marketing about the similarities between influencers growing their brand and entrepreneurs growing their businesses and startups.

We talk to Dori Fern, head of content marketing at Neustar inc., about her perspectives as a #foodie on Instagram. 

Megan Levy is the director of Branded Content and Influencer Marketing at Wellness Amplified, a boutique health and wellness agency based in NYC. She spoke to Danny about her experiences in the field, including insights, best practices, and perspectives on influencer marketing.