Julius Profiles

Garrott Smith (Marketing Strategy Director at MXM) talks about how influencer marketing can work for a diverse set of clients, and the importance of working directly with the influencers.

Mark Figliulo, founder and CEO of Figliulo & Partners, discusses his “one face, many voices” philosophy, the difficulties of creating “feel good" stories, and the importance of creating authentic content.

Wunderman's Reb Carlson sits down with Julius CEO Mark Gerson to discuss experiential marketing and finding and creating long-term relationships with influencers.

Finsbury's Managing Director of Digital Strategy Chris Gee discusses how the scale of influencer marketing has grown since its infancy and how marketers need to be more involved with the data and analytics.

Shannon Truax joins Julius CEO Mark Gerson to discuss her experiences in the industry, as well as the importance of trusting an influencer to capture the brand by their own means.

Chad De Luca (Publicis) discusses the current influencer marketing climate, and how influencer marketing can blend with traditional advertising and fill the “missing piece” in a campaign.

In this episode we dive into the importance of casting the right influencers. If the influencer is going to be used for a video, can they tell a good story? Can the influencer embody the brand? CreatorsCollective founders Brittany and Alexander Hennessy sit down with Julius CEO Mark Gerson to answer these questions.

In this episode Julius CEO Mark Gerson and Tara Marsh from Wunderman discuss the origins of influencer marketing, tactics involving behavioral economics, and the importance of trusting content creators to do a brand justice in an influencer campaign.

In this episode we dive into the importance of casting the right influencers. If the influencer is going to be used for a video, can they tell a good story? Can the influencer embody the brand? CreatorsCollective founders Brittany and Alexander Hennessy sit down with Julius CEO Mark Gerson to answer these questions.