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Many people think influencers are only used for top-of-funnel, brand awareness campaigns. Amy Choi, Head of Brand Partnerships at ShopStyle, discusses how influencers can drive sales through affiliate programs.
By Julius, Influencer MarketingMany people think influencers are only used for top-of-funnel, brand awareness campaigns. Amy Choi, Head of Brand Partnerships at ShopStyle, discusses how influencers can drive sales through affiliate programs.