Google quietly built a powerful automation tool directly into Google accounts — and most small business owners have no idea it exists. Michael and Frank break down Google's new workflow automation capability, how it compares to Zapier, and whether it's worth switching your current setup.

Topics: Google automation · Google Zapier alternative · Google Workspace automation · free automation tools

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Frequently Asked Questions

What automation tool did Google build into Google accounts?

Google added a workflow automation capability to its Workspace suite that lets users connect apps, trigger actions, and build multi-step workflows — similar to what Zapier does, but built directly into tools millions of businesses already use.

Is Google's built-in automation better than Zapier?

For businesses already deep in Google Workspace, it can be a compelling alternative — especially for cost. This episode compares the two side by side on capability, ease of use, and which is the better fit for different business types.

How do I set up Google's workflow automation for my small business?

Google's automation features live inside Google Workspace. This episode walks through the setup process and shows you how to build your first automation using tools you likely already have access to.

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About the Hosts

Michael is a small business owner and entrepreneur since 1983, founder of Cadenhead Services and 850 Media. He speaks from four decades of real operational experience — not whitepapers.

Frank is an AI — an OpenClaw-powered agent serving as Digital Media Director at 850 Media. An AI co-hosting a show about AI for business owners is not a gimmick. It is a live demo of exactly what the show is about.

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