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- Ep. 281 | Week in AI: ChatGPT Lets You Claim Your Business, Claude Adds Sheets
Run a business? ChatGPT now lets you claim your business, fix its details and see how often it mentions you. Claude added Sheets and Whiteboards, and Fable 5.2 got cheaper. Here is what to do.
New term: Business Hub is the page inside ChatGPT where an owner claims their business, verifies it, updates its details and sees insights such as mentions and website clicks.
In this episode:
- How to claim your business: ChatGPT on the web → Business Hub in the sidebar → search your name → pick your listing → verify by business phone, business email, website domain (DNS TXT record) or Shopify. Local shops can claim only an existing U.S. listing for now
- Persona ID verification unlocks edits, insights and the blue check. No Ads account or Enterprise agreement needed to claim
- What Insights shows: the past 28 days of mentions, website clicks and discovery topics. Blank can mean below the reporting threshold, not zero. Claiming doesn't guarantee more visibility
- Business Agents: for eligible U.S. ecommerce and online service businesses with a website. They answer product and policy questions but can't take orders or bookings
- Claude Sheets and Whiteboards (beta, paid plans): simple spreadsheets and shared brainstorm boards inside Claude. For real Excel workbooks, use Claude for Excel (Ep. 280).
- Claude Fable 5.2: API price down to $8 in / $40 out per million tokens (was $10 / $50). Pro and standard Team seats get Fable included through Nov 16, 11:59 pm PT, plus one reset. ChatGPT's Advanced and Standard voice retire Dec 11
Do this week:
- Open ChatGPT on the web, find Business Hub in the sidebar and claim your business. Have your ID and business registration ready for Persona.
- Once approved, check your description, website and return policy, then open Insights (blank doesn't mean zero).
- On Claude Pro? Pick Fable 5.2 in the model picker for one hard job before Nov 16 PT, and use Settings → Usage → Reset for free if you run out.
Sources: Introducing Businesses in ChatGPT (OpenAI) — https://openai.com/index/introducing-businesses-chatgpt/ · Setting up your business on ChatGPT (OpenAI Help Center) — https://help.openai.com/en/articles/20001635-setting-up-your-business-on-chatgpt · Claude Whiteboards, Sheets, and Data (Anthropic) — https://claude.com/resources/articles/sheets-whiteboards-data · Your apps can now open in Claude (Anthropic) — https://claude.com/resources/articles/interactive-connectors-full-tool · Claude Fable and Mythos 5.2 (Anthropic) — https://www.anthropic.com/claude-fable-and-mythos-5-2 · Claude Fable 5.2 launch offers (Claude Help Center) — https://support.claude.com/en/articles/17506494-claude-fable-5-2-launch-offers · Retiring Advanced and Standard Voice in ChatGPT (OpenAI Help Center) — https://help.openai.com/en/articles/20001638-retiring-advanced-and-standard-voice-in-chatgpt
More Ctrl AI Profit: https://ctrlaiprofit.com · All episodes: https://www.buzzsprout.com/2596090 · Email the show: [email protected]
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9 min - Ep. 280 | Claude Can Find the Broken Formula in Your Excel Workbook
Got a spreadsheet throwing #REF! or #DIV/0! and nobody knows why? Claude for Excel finds the broken cell, explains it, and fixes it only when you approve. Here are the install and the asks to type.
New term: Claude for Excel is Anthropic's add-in that opens Claude in a side panel inside your workbook. It reads every tab and formula in the open file and answers with clickable cell citations.
In this episode:
- Who qualifies: paid Claude plan (Pro, Max, Team, Enterprise) and Excel on the web, Excel on Windows with Microsoft 365, or Excel on Mac 16.46+. Not Excel 2016/2019 perpetual, iPad, or Android
- Install: Microsoft AppSource → Claude for Microsoft 365 → Get it now → Excel Home → Add-ins (Windows) or Tools → Add-ins (Mac) → sign in. Shortcut: Ctrl+Alt+C (Windows) or Ctrl+Option+C (Mac)
- Asks to type: "Walk me through this workbook—what's on each tab and how do they connect?" · "Find the source of the #REF! error in the summary tab." · "Trace why cell H15 is returning #DIV/0." · "Walk me through how the revenue number in cell C42 is calculated."
- Check its work: click the cell citations; confirm before risky changes; watch for fixes that only wrap a formula in IFERROR; undo with Ctrl+Z / Cmd+Z; in desktop Excel use Formulas → Evaluate Formula, or select part of a formula in the formula bar and press F9 (then Esc, not Enter)
- Limits: no data tables, macros, or VBA; trusted files only (prompt injection); what Claude reads is sent to Anthropic; review before numbers go to a client
Do this week:
- Make a copy of the spreadsheet nobody wants to touch, open Claude for Excel, and type "Walk me through this workbook."
- Ask it to find the source of any error it flags, and click the citations before you let it change anything.
- Check one formula yourself with Evaluate Formula.
Sources: Use Claude for Excel (Anthropic) — https://claude.com/docs/office-agents/excel · How to use Claude in Excel for HR (Claude Academy) — https://academy.claude.com/tutorials/how-to-use-claude-in-excel-for-hr-headcount-planning · Evaluate a nested formula one step at a time (Microsoft Support) — https://support.microsoft.com/en-us/excel/evaluate-a-nested-formula-one-step-at-a-time · Replace a formula with its result (Microsoft Support) — https://support.microsoft.com/en-us/office/replace-a-formula-with-its-result-38001951-c0e8-4fbd-9048-37ef81e2891e · How to correct a #REF! error — https://support.microsoft.com/en-us/excel/how-to-correct-a-ref-error · How to correct a #DIV/0! error — https://support.microsoft.com/en-us/excel/how-to-correct-a-div-0-error
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10 min - Ep. 279 | Claude Can Sort Your Outlook Inbox Into What Actually Needs You
Use Outlook with Microsoft 365? Claude can now sort your unread mail into what needs you, what it can draft, and what's noise, and every reply waits unsent until you click Send. Here's the setup.
New term: Claude for Outlook is Anthropic's add-in that puts Claude in a side panel inside Outlook. It's in beta, reads your mail and calendar, drafts replies and invites, and never sends anything on its own.
In this episode:
- Who qualifies: a paid Claude plan (Pro, Max, Team, or Enterprise), Outlook on the web, Windows (new or classic) or Mac with Microsoft 365, and Exchange Online through Microsoft 365. Not the iPhone or Android Outlook app, Outlook 2016/2019 perpetual, or on-premises Exchange
- Install: Microsoft AppSource → Claude for Outlook → Get it now → open any email → Claude button in the message ribbon → sign in. No button? Reading pane overflow menu (…) → Customize actions → check Claude under Apps. In new Outlook you can also use More apps or Apps, then right-click → Pin
- "Need admin approval": your Microsoft 365 Global Administrator opens Anthropic's admin consent link and selects Accept (Mail.ReadWrite, Calendars.Read, User.Read, offline_access). No Mail.Send permission
- Three asks: "What needs me?" · "Draft replies for everything you can handle" · "Archive all the calendar responses and newsletters"
- Bonus asks: "Who owes what on this thread?" (every point cites its email) and topic search like "Find the email where [name] sent the revised [quote]"
- Gotchas: read every draft and check recipients; PDFs aren't read inline (upload them in the panel); hidden instructions in outside emails (prompt injection); what Claude reads is sent to Anthropic; some Windows users lost chat history after recent Microsoft 365 updates
Do this week:
- If you're on a paid Claude plan and Microsoft 365 email, install Claude for Outlook, open one email, and ask "What needs me?"
- Read the reason next to each item and every draft before you send one.
- If you see "Need admin approval," send your email admin the consent link from Anthropic's doc.
Sources: Use Claude for Outlook (Anthropic) — https://claude.com/docs/office-agents/outlook · Claude for Outlook on Microsoft Marketplace — https://marketplace.microsoft.com/en-us/product/office/wa200010724 · Use add-ins in Outlook (Microsoft Support) — https://support.microsoft.com/en-us/office/use-add-ins-in-outlook-1ee261f9-49bf-4ba6-b3e2-2ba7bcab64c8
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10 min - Ep. 278 | Claude Can Check Your Bank Accounts for Charges That Hit Twice
Claude can now check your bank and card accounts, read-only, for charges that hit twice, surprise fees, and bills that crept up. Mike and Frank show how to link one bank and what to ask.
New term: Personal Finance in Claude is a page inside Claude where you link bank, card, loan, and investment accounts through Plaid, see balances and spending in one place, and ask Claude about your own money. It can only read; it can't move, manage, or invest money.
In this episode:
- Who gets it: beta, US only, Pro, Max, and Ultra personal accounts (not Free, Team, or Enterprise), rolling out gradually so you might not see it yet
- Setup: side menu → Personal Finance (or hover over More) → Get started → choose goals or skip → Continue → Link accounts with Plaid → review Connect Plaid to Claude → Continue → pick your bank in Plaid, sign in, choose accounts → Link another account or Done
- Finish Plaid within 10 minutes and return to Claude; up to 16 banks and up to 24 months of transactions
- The ask: "Does anything look off? Show me any charges that hit twice, unexpected fees, and bills that have gone up, with the date, merchant, and amount for each." Then: "Which exact transactions are behind that?"
- Second ask: "Which subscriptions and recurring bills am I paying, and which ones went up?"
- Gotchas: Keep both for a second login (like a business account) may count an account twice; it's not bookkeeping; Claude can make mistakes and balances can be a day or two old; shared chat links and artifacts can show your figures; unlink via ••• → Manage linked accounts → Unlink, or at my.plaid.com
Do this week:
- If you see Personal Finance in Claude, link the one card that pays your regular bills and ask whether anything looks off, with dates, merchants, and amounts.
- Match every flagged charge in your bank's own app before you dispute or cancel anything.
Sources: Use Personal Finance in Claude — https://support.claude.com/en/articles/18185620-use-personal-finance-in-claude · Introducing Personal Finance in Claude — https://claude.com/resources/articles/introducing-personal-finance-in-claude · Create and edit files with Claude — https://support.claude.com/en/articles/12111783-create-and-edit-files-with-claude
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9 min - Ep. 277 | Claude Can Hand Back a Finished Spreadsheet From One Ask
Need a real spreadsheet, not chat text? Tell Claude the outcome, format, and inputs in one ask—then download a finished Excel file with working formulas you can open and edit.
New term: File creation means Claude writes and runs code in a private workspace and builds an actual file—Excel, Word, PowerPoint, or PDF—that you download from the conversation, instead of a table you copy out of chat.
In this episode:
- Check the setting: Settings → Capabilities → Code execution and file creation (called Create and edit files in the updated layout); on by default for Free, Pro, Max, and Ultra
- Where to ask: a regular chat, Cowork for bigger multi-step jobs (paid plans), or any conversation in the new Claude experience
- The three-part ask: outcome, format (say “Excel spreadsheet”), and inputs—plus the official budget-tracker and PDF-to-Excel prompts
- Download or save to Google Drive, then click a total cell to confirm you see a formula, not a typed number
- Receipts to an expense sheet, with a source-file column so you can spot-check every row
- Limits: 30MB per file, file creation uses more of your plan’s usage, no file creation in incognito chats; monitor Claude and stop it if it touches data unexpectedly
Do this week:
- Pick the tracker you rebuild by hand every month and ask Claude for it as an Excel spreadsheet with your columns, categories, and a formula-driven totals tab.
- Download it, click a total, and change one amount to confirm the formulas work.
- If you get a table in chat instead of a file, add “Excel spreadsheet” to the ask and send it again.
Sources: Create and edit files with Claude — https://support.claude.com/en/articles/12111783-create-and-edit-files-with-claude · Claude Cowork and chat are one Claude — https://support.claude.com/en/articles/16761823-claude-cowork-and-chat-are-one-claude · Get started with Claude Cowork — https://support.claude.com/en/articles/13345190-get-started-with-claude-cowork · Create and edit files with Claude to eliminate hours of busy work — https://academy.claude.com/tutorials/create-and-edit-files-with-claude-to-eliminate-hours-of-busy-work
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9 min - Ep. 276 | Claude Can Schedule Your Monday Brief While You're Closed
Tired of rebuilding the same Monday summary by hand? Claude’s Scheduled tasks can run a Monday brief in the cloud—even when your computer is off—so you open to the page, not a blank chat.
New term: A Scheduled task is a prompt you save once with a cadence. Claude runs it on your schedule and leaves the finished brief under Scheduled for you to review—even if your computer was off.
In this episode:
- Confirm a paid Claude plan (Pro, Max, Ultra, Team, or Enterprise)—Scheduled tasks are not on free
- New experience path: describe the Monday brief + cadence in chat → answer Claude’s questions → review name/schedule/instructions → click Schedule
- Cowork path: left sidebar Scheduled → New task → Create with Claude or Set up manually → Schedule or Save
- Worked prompt: overdue invoices, quiet deals, three must-dos; connectors optional with a notes-folder fallback
- Cloud remote runs when the computer is asleep; review, pause, resume, delete, or Run now from Scheduled
- Safety: start low-risk; don’t schedule sends or purchases; review outputs; pause unused tasks (@TheJol’s daily digest as a confirmed remote-run example)
Do this week:
- Open Claude → create a Monday 8 AM America/Chicago Scheduled task with the three-part brief prompt → click Schedule or Save.
- Leave the computer off for the first run window, then open Scheduled and read what landed.
- If the brief invents facts, tighten the prompt to “facts only,” connect tools, or point it at a notes folder—then pause any unused tasks.
Sources: Schedule recurring tasks in Claude Cowork — https://support.claude.com/en/articles/13854387-schedule-recurring-tasks-in-claude-cowork · Get started with Claude Cowork — https://support.claude.com/en/articles/13345190-get-started-with-claude-cowork · Claude Cowork and chat are one Claude — https://support.claude.com/en/articles/16761823-claude-cowork-and-chat-are-one-claude · Use Claude Cowork safely — https://support.claude.com/en/articles/13364135-use-claude-cowork-safely
More Ctrl AI Profit: https://ctrlaiprofit.com · All episodes: https://www.buzzsprout.com/2596090 · Email the show: [email protected]
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9 min - Ep. 275 | Claude Projects Can Keep Your Brand Voice in Every Reply
Tired of pasting your brand voice and price rules into every Claude chat? Projects let you upload that briefing once so every reply in that project stays on-brand.
New term: A Project is a folder for related Claude chats. Project knowledge is the files Claude reuses in every chat inside that project—chat history alone does not carry across chats unless you add it to knowledge.
In this episode:
- Create a Customer Replies project at claude.ai/projects with + New Project (free accounts: max five projects)
- Upload brand voice, FAQ, and price-rule files into project knowledge on the right side
- Set project instructions once (short, plain, only use facts from knowledge; ask when a fact is missing)
- Why chat history does not auto-share across chats, and how paid RAG kicks in when knowledge nears the context limit
- Start every reply draft inside the project—not from the blank home chat—and star the project for quick access
- Owner tips from @KristieInnov8s and @growthsculptor: brief once; one project per job
Do this week:
- Open claude.ai/projects → + New Project → name it Customer Replies.
- Upload three knowledge files: brand voice, FAQ, and your real price rules; then Set project instructions and Save.
- Draft one real customer reply from a chat started inside that project—without pasting your briefing again.
Sources: How can I create and manage projects? — https://support.claude.com/en/articles/9519177-how-can-i-create-and-manage-projects · Understanding Claude's personalization features — https://support.claude.com/en/articles/10185728-understanding-claude-s-personalization-features
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8 min - Ep. 274 | Week in AI: ChatGPT Merges Work and Shopify Opens Agent Checkout
This week's AI news for owners: ChatGPT and Codex share one usage pool starting in December, Shopify put Shop Pay and a Knowledge base inside AI agents, and Claude Enterprise got pooled team budgets.
New term: Shared usage pool means Plus, Pro, and Business ChatGPT and Codex draw from one combined allowance (Instant chat does not). Check Settings → Usage for remaining usage and reset times.
In this episode:
- How OpenAI is merging Chat and Work, and why Settings → Usage becomes the one meter for Work and Codex in December
- October 29 Pro and Business Premium Work and Codex allowance increases (no plan prices restated)
- ChatGPT account switching on iOS and Android: Settings → Switch account for up to two accounts
- Shopify Fall '26: Sales channels → Agentic for Catalog eligibility, Knowledge base facts, and agent connectors
- Claude Enterprise pooled group budgets and smart reports (not for grading employees)
- Shared robots.txt AI-training preference OpenAI will honor; Google aims for 2027—keep today's crawler rules
Do this week:
- Open ChatGPT → Settings → Usage and note combined remaining usage before your next heavy Work or Codex day.
- If you sell on Shopify, open Admin → Sales channels → Agentic, confirm Catalog eligibility, and publish or correct return, shipping, and gift-service Knowledge base facts.
- Decide which agent connectors your shop actually uses—and keep personal vs work ChatGPT separate with Switch account if you juggle both.
Sources: Understanding ChatGPT and Codex usage limits — https://help.openai.com/en/articles/20001625-understanding-chatgpt-and-codex-usage-limits · ChatGPT Work and Codex — https://help.openai.com/en/articles/20001275-chatgpt-work-and-codex · ChatGPT release notes — https://help.openai.com/en/articles/6825453-chatgpt-release-notes · ChatGPT Business release notes — https://help.openai.com/en/articles/11391654-chatgpt-business-release-notes · Shopify Fall '26 Edition (merchant) — https://www.shopify.com/news/fall-26-edition-merchant · OpenAI AI training preferences — https://openai.com/index/helping-websites-express-ai-training-preferences · Google shared AI training control — https://developers.google.com/search/blog/2026/10/ai-training-control · Claude Enterprise smart reports, surveys, pooled budgets — https://claude.com/resources/articles/smart-reports-surveys-pooled-budgets · TechCrunch on Chat/Work merge (OpenAI user email) — https://techcrunch.com/2026/11/02/openai-is-finally-merging-chatgpts-chat-and-work-tabs/
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9 min - Ep. 273 | Grok Bot Can Turn County Restaurant Inspections Into Facebook Posts
Want county restaurant inspection news without rewriting DBPR legalese by hand? Mike had Grok Bot research public Okaloosa records and draft Facebook posts that stay draft-only until you approve.
New term: Draft only (also called an approval gate) means the bot can research and write the post, but it never publishes to Facebook or anywhere else until a human says yes.
In this episode:
- How Mike had Grok Bot turn public Okaloosa County restaurant inspections into Facebook-ready drafts
- Why draft only matters when a closure or warning can travel the same day
- The post template: who, where, date, result, high-priority line, disclaimer, and official source
- One post per inspection, verified public facts only, no made-up inspector narrative
- The hold rule when official DBPR violation wording is not in hand yet
Do this week:
- Open your county's official food-safety or health inspection site and pick one recent public inspection.
- Write the facts in template order: name, place, date, result, one high-priority line if any, disclaimer, source link.
- If you set up a bot, tell it first: research only, draft only, one post per inspection, cite the official page, and never publish without your yes.
Sources: Florida food safety, Okaloosa County — https://floridafoodsafety.org/okaloosa-county/ · Grok Bot docs, "Skills and routines" — https://docs.x.ai/grok-bot/skills-routines-and-automations · Grok Bot docs, "Use cases" — https://docs.x.ai/grok-bot/use-cases
More Ctrl AI Profit: https://ctrlaiprofit.com · All episodes: https://www.buzzsprout.com/2596090 · Email the show: [email protected]
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7 min - Ep. 272 | Grok Bot Can Check What Your Local Competitors Changed Twice a Week
Wonder what the shop down the road just changed on its website? Mike had Grok Bot check local competitors twice a week and report only real changes, without posting or contacting anyone.
New term: A material change is something that would make you rethink a price, a service, or a page on your own site. A new promo, a new city page, a rebrand, or a shutdown counts. A rotating blog sidebar or a review count ticking up by two does not.
In this episode:
- The twice-a-week check Mike ran: same competitor pages every Monday and Thursday, compared to the last fetch
- Why most reports said nothing material changed, and why quiet is the point
- How to pick three to five rivals and the exact pages worth watching
- The research-only rule: never post, never contact, never change your site without approval
- One suggested move at a time, plus the no-data rule when a page won't load
Do this week:
- Pick three local competitors and write down one page URL for each.
- Open those pages Monday and Thursday; note only changes that would make you rethink your own site.
- If you set up a bot, tell it first: research only, material changes only, never contact anyone, and one suggestion at a time.
Sources: Grok Bot docs, "Skills and routines" — https://docs.x.ai/grok-bot/skills-routines-and-automations · Grok Bot docs, "Use cases" — https://docs.x.ai/grok-bot/use-cases
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8 min
About Ctrl AI Profit
From the publisher's feed
Two hosts — one human, one AI — break down how small business owners can use AI to save time, cut costs, and actually make money. No hype, no jargon, just what works.