In this conversation, host, Raven O'Neal sits down with Heather O'Neill, Founder of Pixels for Humans shares her extensive experience as a business owner, discussing the dynamics of running a business with her husband and the challenges of navigating capitalism as a woman.

Heather emphasizes the importance of communication, role clarity, and the necessity of contracts in family businesses. Heather also critiques the growth-at-all-costs mentality prevalent in capitalism and advocates for a more humane approach to business that values people over profit. She advises aspiring entrepreneurs, particularly women, on negotiating pay and setting partnership boundaries.

KEY TAKEAWAYS

• Heather: 16 years as a business owner, tech evolution witness
• Family business requires clear communication and a defined role
• Family contracts protect all parties
• Women tend to undervalue services; should raise rates
• Capitalism often places profit above people
• Discuss potential problems before partnering
• Personal values guide business decisions
• Small community changes drive broader societal shifts
• Practice builds negotiation confidence
• Work-life balance ensures long-term success

DISCUSSION TIMELINE

• 02:41 Navigating Work and Marriage
• 13:42 The Intersection of Business and Capitalism
• 21:38 Understanding Personal Thresholds and Feelings of Insufficiency
• 23:36 The Role of Hope and Individual Action in Change
• 26:14 Navigating Family Dynamics in Business
• 28:59 The Importance of Contracts in Family Business
• 36:56 Practical Hacks for Personal and Professional Growth

CONNECT WITH HEATHER

Heather's Website: www.pixelsforhumans.com

Heather's LinkedIn: www.linkedin.com/in/hlrjo