Johnnie Morine, Founder-Morine Group 

Episode 031 You Can’t Automate Negotiations

The Lockbox Podcast with Jeffrey Brogger 

Johnnie Morine thought he finished his career after being in the tech industry for 30 years. Then his son wanted to go to Texas Christian University and Johnnie knew it was time to go back to work to fund the dream. So, he tried something new and entered the world of real estate. The business just seemed to be a natural fit for him. 

Johnnie started the Morine Group, a group of elite independent realtors that are in a supportive environment where collaboration is encouraged. The company has over 40 agents and associate brokers and is the fastest growing, largest minority-owned Dallas based full-service real estate firm, completing 339 transactions last year.

Johnnie spends his time mentoring and consulting the team. He shares his insights about how he helps the team to succeed, including: 

If you don’t have failures, you cannot find success.

Leads come through company systems-short term with immediate responses and long-term nurturing.

Technology is changing the industry, but you can’t automate negotiations.

The daily routine for his success.

Create videos and post three or four times a week.

Branding is storytelling.

Enjoy the show!

Connect with Johnnie:

Website: www.morinerealtors.com

Connect with Jeff:

https://steezy.digital/

Facebook: https://www.facebook.com/jeffrey.brogger 

LinkedIn: https://www.linkedin.com/in/jeffrey-brogger/

Twitter: https://twitter.com/jeffbrogger

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https://steezy.digital/ultimate-real-estate-goal-setting-framework

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