Today I’m so excited to introduce you to Prerna Malik, a gourmet copywriter and community management expert. 

Prerna is the co-founder of Content Bistro and co-creator of Profits on Tap®, and is one of a handful of copywriters certified by the OG of conversion copy, Joanna Wiebe, and she’s worked with over 450 clients worldwide including some of the biggest and best names in the industry, like Pat Flynn and Amy Porterfield. 

We had a fantastic conversation about, “What is conversion copy, exactly?”. We talked about how to do research for conversion copy, plus copywriting tips that you can use (even if you’re not a copywriter or aren’t ready to hire one) to make more sales and reach more people. 

We also talk about what you can provide affiliates so they can sell for you, and some copywriting no-nos when writing launch copy.