Workplace Warrior®

Ep 038: Laura Beavin-Yates: Agile Neuroscience: Uncovering The Unsaid in Leadership and Marketing


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About Laura Beavin-Yates: Laura is the Director of Customer Success for a firm called Immersion Neuroscience, which helps measure and foster human connection to ourselves to other humans and to experiences. Laura has a passion for helping foster human connection.

  In this episode, Jordan and Laura Beavin-Yates discuss:

  • Only 30% of responses to surveys and interviews accurately predict behavior
  • Lack of awareness and social pressure are responsible for the gap
  • Measuring the respondents’ reactions can close the gap

Key Takeaways:

  • A new, affordable method for measuring a respondents’ “immersion” with an idea or language. 
  • The process can be anonymous
  • Oxytocin is a measure of “immersion” 
  • The studies indicate that women experience more “imposter syndrome” than men. 

  "Our goal is to improve the human experience." —  Laura Beavin-Yates

 

Get the complimentary guide: How To Select An Executive Coach at www.selectcoach.workplacewarrior.com 

 

Get the Am I Abrasive Self Test at abrasive.workplacewarrior.com 

Connect with Laura Beavin-Yates:

Email: [email protected]    

LinkedIn: https://www.linkedin.com/in/laura-beavin-yates/ 

    Connect with Jordan:

 

Get the complimentary guide: How To Select An Executive Coach at www.selectcoach.workplacewarrior.com 

 

Get the Am I Abrasive Self Test at abrasive.workplacewarrior.com 

 

Website: www.workplacewarriorinc.com

Twitter: https://twitter.com/jordangoldrich1

Facebook: https://www.facebook.com/jordan.goldrich

Instagram: https://www.instagram.com/jordangoldrich/

LinkedIn: https://www.linkedin.com/in/jgoldrich/

 

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