Jonathan and Kate discuss the ways in which retail media is offering economic certainty for Walmart and reasonable prices for its shoppers. They then turn to the news of BP and Axonet launching a retail media network in the US before looking at what UK grocer Waitrose might be planning with its very small trial of smart shopping trollies.

Story One: 

Walmart finds its cushion in advertising as tariffs bite

https://digiday.com/marketing/walmart-finds-it-cushion-in-advertising-as-tariffs-bite/

Story Two:

BP Enters Retail Media Network Partnership 

https://csnews.com/bp-enters-retail-media-network-partnership

Story Three:

Waitrose tests AI on shopping trolleys

https://www.retaildetail.eu/news/food/waitrose-tests-ai-on-shopping-trolleys/

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