Amanda Stockwell knows UX is more than just pretty interfaces; it's the backbone of every successful product. This episode dives into practical strategies for solopreneurs and small businesses to master user experience without breaking the bank.

Learn how to identify real user needs (not just assumptions), why diverse testing leads to better products, and where AI tools actually deliver value versus creating more work. Amanda also shares why marketing and product teams need to collaborate earlier, along with three free research methods you can implement immediately.

KEY TAKEAWAYS

• UX is about the total experience of a user interacting with a product
• Understanding your audience is crucial for effective UX design
• Diversity in UX can lead to more innovative solutions
• Research is essential; assumptions can be risky
• Continuous discovery helps businesses adapt to changing user needs
• Personas help in understanding different user archetypes
• Marketing and product development should be aligned
• AI can assist in UX, but should not replace human insight
• Budget-friendly UX strategies can still yield significant results
• Listening to users is key to successful UX design

DISCUSSION TIMELINE

• 04:12 Enhancing UX on a Budget for Solopreneurs
• 07:16 Diversity in UX: Gender Perspectives and Approaches
• 10:22 The Beverage Industry: UX and Market Success
• 13:02 Navigating Competition: Research vs. Innovation
• 15:59 Adapting to Change: Continuous Discovery in UX
• 19:20 Innovation in UX: Finding Opportunities in Mundane Changes
• 22:09 The Role of UX in Marketing and Product Strategy
• 26:30 The Intersection of Marketing and Product Development
• 30:00 Understanding User Personas and Archetypes
• 33:58 The Importance of Diverse User Research
• 37:56 Leveraging Insights for Better Product Decisions
• 42:32 Practical UX Hacks for Entrepreneurs

CONNECT WITH AMANDA

Amanda on LinkedIn: www.linkedin.com/in/amandastockwell

Amanda's Website: www.stockwellstrategy.com