Kate and Jonathan consider the ‘history’ being made by Albert Heijn in becoming the first retailer certified under IAB Europe’s new Retail Media Certification Programme. The duo then turn to Pinterest and its relevance with Gen Z shoppers and look at how loud adverts need to be at gas stations as Casey's General Stores expands its digital advertising reach through a new partnership with GSTV.

Story One:

Albert Heijn becomes first retailer certified under IAB’s Retail Media Certification Programme

https://internetretailing.net/albert-heijn-becomes-first-retailer-certified-under-iabs-retail-media-certification-programme/

Story Two:

Pinterest mobilizes Gen Z searchers, retail media with new ad offerings

https://www.marketingdive.com/news/pinterest-mobilizes-gen-z-searchers-retail-media-new-ad-offerings/760974/

Story Three:

Casey’s partners with GSTV to scale up its retail media network at the pump

https://www.cspdailynews.com/technologyservices/caseys-partners-gstv-scale-its-retail-media-network-pump

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