Jonathan joins from Advertising Week in New York to discuss what OpenAI’s Instant Checkout means for shoppers and suppliers. He and Kate then explore why American Express and Mastercard are launching their own commerce networks and what Ahold Delhaize USA’s proprietary retail media platform Edge will mean for marketers.

Story One:

Buy it in ChatGPT: Instant Checkout and the Agentic Commerce Protocol 

https://openai.com/index/buy-it-in-chatgpt/

Story Two:

Powering smarter and more personal advertising with Mastercard Commerce Media

https://www.mastercard.com/us/en/news-and-trends/press/2025/september/powering-smarter-and-more-personal-advertising-with-mastercard-commerce-media.html

Story Three:

Ahold Delhaize USA to launch new retail media platform

https://www.supermarketnews.com/grocery-technology/ahold-delhaize-usa-to-launch-new-retail-media-platform

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