This Week in Retail Media

Ep 044: Loblaw Expands; Instacart's TikTok Targeting; DuoLingo Targets Gen Z - 18/10/25


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Kate and Jonathan are in the same physical space - that of the Scala showroom in central London where they discuss the in-store investment of Loblaw, why Instacart and Tik Tok are teaming up, and why Duolingo is speaking the language of narrative advertising.


Story one:

Loblaw expands in-store digital media network

https://www.supermarketnews.com/retail-media/loblaw-expands-in-store-digital-media-network


Story Two: 

Instacart brings retail media targeting to TikTok Ads Manager

https://searchengineland.com/instacart-tiktok-ads-manager-463072


Story Three:

Gen-Z-Targeted Language Platform Campaigns

https://www.trendhunter.com/amp/trends/duolingo-ads

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This Week in Retail MediaBy Retail Media World