Carole Seawert

– The Thoughtful Leader with Mindy Gibbins-Klein

Episode 044 Thoughtful Marketing with Carole Seawert

Carole Seawert is a business-to-business copywriter who works with clients to clarify their marketing message and then uses her writing skills to properly reflect and communicate their brand. Carole is an expert at writing marketing materials, including email campaigns, social media, and newsletters on a variety of digital and print platforms.

Carole started in public relations, on the agency side for tech clients, before becoming the Head of Public Relations at the Financial Times. Today, Carole serves her own clients, writing for several FTSE100 companies, leading financial organisations and Top 20 UK law firms.

In our conversation, we discuss several marketing issues including:

The importance of getting the marketing message correct.

Know your target market and the tone to attract them.

Copywriting is a skill that requires specialized training.

Writers have specialties, and thoughtful writing needs time.

Advice to overcome entrepreneurial challenges.

Be consistent with social media and choose the platform right for you.

Here's to your Thought Leadership Journey!

Connect with Carole:

Website: https://caroleseawert.co.uk/

LinkedIn: https://www.linkedin.com/in/caroleseawert/

Connect with Mindy:

URL: https://www.mindygk.com/

Twitter @MindyGK https://twitter.com/mindygk

Facebook @mindy.gibbinsklein https://www.facebook.com/mindy.gibbinsklein

LinkedIn https://www.linkedin.com/in/mindygibbinsklein/

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