So you Industrial Professional think that digital marketing is a waste of time?  "Leave this "Fad" for other company to use".  "We don't need to adapt and leverage digital marketing for sales, attention and branding - We are doing just fine".  If this is your position, then you really need to listen to Mr. Daniel Gefen explain why it's important to digitally innovate and embrace technology as a key strategy for growth and legacy.  Without it you become extinct!