In this episode, we sit down with Jim Sheppard, CEO of Generis, and hear his interview from the last Healthy Church Summit on maximizing year-end giving campaigns.

In this interview, we discuss:

• The significance of messaging in successful campaigns.
• How to set goals for year-end giving based on giver behaviors.
• Shifting the focus from transactional giving to forming and shaping individuals.
• Practical steps and tools to prepare for a successful year-end campaign.

Join us as we dive into how to maximize your year-end giving campaign with Jim Sheppard.

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