Reality Check - Digital media is here to stay.  Question, what are you doing to "Humanize" your brand, your product and your company?  How are you leveraging your digital platforms for revenue optimization and blue ocean opportunities?  In short, you need a powerful digital media strategy - no exceptions.  If you are not actively engaged digitally, you are leaving money on the table and your competition is exploiting your digital weakness!  This weeks interview with Luke Wyckoff - Founder of Social Media Energy provides insight, strategies and tactics on how you can leverage the power of digital media today.  Get in the digital game, make it happen today!