If you're running a business, you're building a brand. In this episode of The Performance Marketing Podcast, Joel Eisfelder sits down with Kelly Lucente to discuss the impact brand can have on performance marketing efforts, and why it's important to invest in building your brand with intention.

Kelly Lucente is an author, speaker, entrepreneur, and founder and CEO of re-tool® marketing. With over 30 years of sales, marketing, and branding experience, Kelly helps businesses define what sets them apart, and construct authentic brands that connect with modern consumers.