The Performance Marketing Podcast

The end of browser based tracking is fast approaching. In fact, the reliability of cookie based tracking has already been greatly impacted from recent updates to iOS and Facebook.

As tech giants work to develop the next generation of measurement and attribution technologies, the Gemini team sat down to discuss the implications of new and emerging marketing attribution tech on the industry at large.

Should your business be selling on Amazon? Do you know the 3 pillars of success for Amazon sellers?

On this episode of The Performance Marketing Podcast, Joel sits down with John Guenther of Product Launcher to discuss how Amazon fit's into the channel mix for small to mid-sized ecommerce businesses, and some of the pro's and con's of selling through Amazon compared to selling directly through your website.

John is an entrepreneur and Amazon selling expert who helps businesses get the most out of their Amazon store. You can connect with John at www.getproductlauncher.com.

If you're running a business, you're building a brand. In this episode of The Performance Marketing Podcast, Joel Eisfelder sits down with Kelly Lucente to discuss the impact brand can have on performance marketing efforts, and why it's important to invest in building your brand with intention.

Kelly Lucente is an author, speaker, entrepreneur, and founder and CEO of re-tool® marketing. With over 30 years of sales, marketing, and branding experience, Kelly helps businesses define what sets them apart, and construct authentic brands that connect with modern consumers.

Amee McDonald, and Joel Eisfelder sit down to discuss how employers can position themselves to attract the next generation of top marketing talent, and how college students can prepare themselves for a career in today's rapidly changing marketing landscape.

Amee serves as a lecturer and the Director of Student Engagement and Co-curricual Initiatives at the University of Minnesota's Carlson School of Management.

In this episode of the Performance Marketing Podcast we dig into one of the most common dilemmas small and mid-size businesses face. Should you hire internal marketing talent, or bring in an agency? The answer? Not as simple as you might think.

Chris Rennie and Robert Marston dig into everything from how to start building your marketing org, how to think about marketing in the C-suite, and how the new realities of remote work can create inefficiencies for your internal marketing team.

What is "Performance Marketing"? Marketers are great at rebranding themselves and the strategies they employ. But this leads to confusion about what we do, and how we do it. We sat down with Maeghen Kreuger (Director of Earned Media) and Kerstin Meyer (Director of Paid Media) at Gemini to get their insights on what it means to be a Performance Marketing Agency in 2021. 

This one is for all of our amazing customers. You're the ones who have made our transformation into Gemini possible. 

In this inaugural episode of The Performance Marketing Podcast, we break the cardinal rule of content and spend 30 minutes talking about ourselves. VP of Biz Dev, Joel Eisfelder, sits down with Gemini AMS Owner and CEO, Stephanie Tollefson, to discuss where we've been, where we're headed, and how we're going to get there.