To show empathy is to put oneself in somebody else's position. Empathetic marketing is a prospect problem focus over everything else and in turn drives segmentation, focused conversation, and diagnostic determination. In order to excel at empathetic marketing, we need to truly recognise who our customer is.

In this episode, you'll learn about what empathetic marketing is, how it can help your business close more sales, and the process we use to find who it is our customer really is and what we need to say to them.