The root financial value is a powerful tool that helps to sell complex products. Touching on Episode 10, listen as we go into more detail as to what Root Financial Value is, how it helps to overcome complex sales hurdles, and how it harmonises the conversational language of the deal.

A full transcript can be found on the Leadfreak website

Selling inherently complex products are services is, well... complex. It's not easy. From selling engineered products to cybersecurity, it's a great skill to be able to communicate the value effectively, navigate purchasing, and satisfy all the stakeholders. Here at Leadfreak, our history is in complex sales for large organisations and we look to blend multiple strategies into one effective marketing and sales strategy.

In this episode of Leadspeak, myself and Luke Thomas (Leadfreak Services Director) discuss the elements of our complex selling strategies to help you consider how best to communicate your value to your target market. We do deep on Root Financial Value, ABM, and how you can implement into your own business.

The full transcript can be found on the Leadfreak website (https://leadfreak.co.uk)

There have been some huge shifts in the way we communicate with our target market, from new tech to new behaviours. The B2B sales strategies we deploy now are inherently different to what we've done before as our behaviour in our personal lives changes. The new B2B buyer is a digital native, brought up with access to the internet and smartphones so it's no surprise there's been a shift.

In this episode of Leadspeak, we run down the top 10 digital marketing and sales trends of 2019. Using data, expert insight and trend analysis we've identified what's going to be making waves next year and what you need to be considering now to exploit a competitive advantage.

The full transcript can be found on the Leadfreak website (https://leadfreak.co.uk)

Leave your feedback on what you think will be huge in 2019.

As with all other parts of a business, data is one of the foundations of any successful sales system. We plan, benchmark, and optimise with the data we can track throughout, ensuring our conversion rates and ultimately sales are predictable and delivering the growth we need. It's the basis of all our decisions.

In this episode we're joined by special guest Brian Moseley, Director of Sales at one of the fastest growing Saas companies coming out of Boston... Databox. We discuss the importance of data within the sales journey, how Hubspot uses data to fuel its rapid rise to the top, and where the future of data platforms are heading.

The full video can be found here

It feels like chatbots are taking over the world, with some even questioning whether we have real conversations anymore. But they're booming for a reason. They deliver exceptional value (when built properly) to the users of these bots and for businesses, well they generate leads, sell products, enable customer support, and improve productivity...

In this episode, you'll learn what a chatbot is, what it's not and the types of chatbots that we (as an agency) have built for our clients. I think you'll find some inspiration in here to build your own!

The world has been rocked by the new GDPR legislation that is being brought in by the EU. Many businesses are confused, panicked, and scared of what this means for them and the consequences of not getting it right. We want to remove some of the myths and the scaremongering and show you what we've done to comply.

In this episode you'll learn what is GDPR, why it's a good thing for your business, and what we've done to comply. We think there are some real golden nuggets in this episode, and we're sure it's not one to miss.

To show empathy is to put oneself in somebody else's position. Empathetic marketing is a prospect problem focus over everything else and in turn drives segmentation, focused conversation, and diagnostic determination. In order to excel at empathetic marketing, we need to truly recognise who our customer is.

In this episode, you'll learn about what empathetic marketing is, how it can help your business close more sales, and the process we use to find who it is our customer really is and what we need to say to them.

Hi and welcome to episode 4 of Leadspeak. In this episode, Alex & Emma take a detailed look at Customer Acquisition Cost (CAC) and Lifetime Vale (LTV). These 2 metrics, if understood and managed, can transform your business. If they're ignored, you could be heading for disaster.

Hi, and welcome to episode 3 of Leadspeak. This week we take a look at some of the core platforms we use to build automated sales systems for our clients. We pull out key platforms at cold prospect targetting stage, nurture, and conversion. There are some platforms you'll certainly want to know about, and some destined for future greatness.

Welcome to episode 2 of Leadspeak. In this episode, we'll be looking in detail at the Leadfreak framework, the tool we use to help define the constructs of the automated sales system. We've used this for many of our clients, for 1 reason...it works.