Selling inherently complex products are services is, well... complex. It's not easy. From selling engineered products to cybersecurity, it's a great skill to be able to communicate the value effectively, navigate purchasing, and satisfy all the stakeholders. Here at Leadfreak, our history is in complex sales for large organisations and we look to blend multiple strategies into one effective marketing and sales strategy.

In this episode of Leadspeak, myself and Luke Thomas (Leadfreak Services Director) discuss the elements of our complex selling strategies to help you consider how best to communicate your value to your target market. We do deep on Root Financial Value, ABM, and how you can implement into your own business.

The full transcript can be found on the Leadfreak website (https://leadfreak.co.uk)