Jonathan and Kate explore the likely impact on the retail media ecosystem of the IPG takeover by Omnicom. Then they discuss why challenger brands are thriving online and why Morrisons are installing 300 digital screens. 

Learn more about What's in Store for Retail Media Networks at NRF and register for your tickets at STRATACACHE.com

Story One: 

Omnicom Closes $13 Billion Deal for IPG, Creating Advertising and Communications Giant

https://www.hollywoodreporter.com/business/business-news/omnicom-closes-deal-ipg-advertising-mega-deal-1236436486/

Story Two: 

IPG Study Reveals Legacy Brands Losing Agentic Commerce War

https://www.mediapost.com/publications/article/411004/ipg-study-reveals-legacy-brands-losing-agentic-com.html?edition=140734

Story Three:

Morrisons joins forces with BMO for DOOH advertising debut

https://www.retailgazette.co.uk/blog/2025/11/morrisons-digital-screens/

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