What do you do with a childhood that gave you incredible creative parents who pursued art fearlessly, but also showed you the devastating impact of addiction and industry collapse? If you're storytelling coach Alex Street, you learn to take what serves you and intentionally rewrite the rest. Growing up with British immigrant parents who boldly left home as teenagers to chase their artistic dreams - his father becoming Canada's top photographer and his mother performing on West End stages - Alex inherited both their creative passion and their struggles. But here's where his story gets interesting: he's not rejecting his past, he's consciously choosing which parts to carry forward. From his father's battle with alcoholism and bankruptcy when photography went digital, to his mother's feeling of being caged while raising kids instead of performing, Alex witnessed the beautiful and the broken. Today, as a father of three and successful coach, he's actively rewriting the parenting manual - bringing intentionality to everything from emotional awareness to daily mantras like "today's a great day." This conversation explores how we inherit more than we realize, how rewriting isn't a one-time event but a daily choice, and why becoming aware of old patterns is the first step to choosing new ones. It's a masterclass in acknowledging your story while refusing to let it write your future.

Key Takeaways:

• Why your Story Matters, to building your confidence and your brand
• What storytelling really is
• How to start sharing your story in a simple and clear way

Learn More About Alex: Alex Street knows the power of one clear story. From performing on stage as an actor to spending 15 years as a pastor, he’s seen how the spoken word can move people to action. Now, as the creator of the StoryArc Method™ and author of StoryArc, he helps impact-driven leaders craft messages that inspire teams, engage customers, and build unforgettable brands.When he’s not helping brands find their voice, Alex drinks a lot of coffee, watches a lot of Survivor, and plays a lot of board games, his wife of 20 years and their three Gen Z kids in Midland, Ontario. And he’s just getting started.

Connect with Alex:

• Instagram: ⁠Connect directly ⁠(he promises no robots!)
• Podcast: ⁠No Boring Stories⁠
• Upcoming: One-day live speaking workshop in Newmarket, Ontario "Make Speaking Magical LIVE". Learn more here: ⁠www.alexstreet.ca/makespeakingmagical⁠