Claire Bridges sits down with Lauren Spearman, a changemaker and creative force who has defied traditional definitions of creativity to build an impressive career. Her roles include sales, social media, creative direction and as an ‘accidental’ content creator where her unfiltered marketing career advice on TikTok has gained her over 50,000 followers. Lauren shares candid insights about navigating her career challenges, and how to build trust in creative teams. This episode raises the idea of creative gatekeepers, and offers inspiration and wisdom for anyone looking to develop their creative confidence, regardless of their job title.

Here are the highlights:

00:00 Introduction

05:28 Creativity can have many different definitions

08:16 How perceptions shape creativity

15:20 Challenging creative ‘gatekeeping’ 

16:35 Content creation in social media vs traditional campaigns

19:21 What's the value in taking your time?

23:18 Creativity under pressure when working with brands

27:56 Using creativity to help your job searching strategies

29:36 Setting yourself audacious ambitious goals 

About Claire Bridges:

Claire Bridges is Chief Spark and Founder of leading creative training consultancy Now Go Create, whose philosophy is that everyone can be creative.

Claire worked as a PR agency Managing Director and Creative Director working with global brands including Starbucks, Kellogg’s, Unilever, P&G and Danone in her previous PR career. Upskilling individuals, teams and organisations with practical creativity tools is Claire’s mission. 

She’s one of only 250 people globally to hold an MSc in Creativity, Leadership & Innovation, and authored an Amazon best-selling creative handbook In Your Creative Element based on her academic studies.

Claire and her hand-picked team of experts have worked on thousands of creative projects and trained over 40,000 people around the world since starting Now Go Create in 2011.

Connect with Claire:

Website: https://nowgocreate.co.uk/

Instagram:https://www.instagram.com/nowgocreate/

Facebook: https://www.facebook.com/NowGoCreate

LinkedIn: https://uk.linkedin.com/in/claire-bridges-b6205b14

About Lauren Spearman:

Recently named as a changemaker by Marketing Week, Lauren is a Social Media Consultant and Content Creator, perhaps best known for her content creation work advocating for improved hiring practices and salary transparency in the marketing industry.Her career has definitely not been a straight line. Following almost a decade in advertising sales she joined Benefit Cosmetics as Digital Manager leading influencer marketing for the brand before moving to MADE as Head of Consumer Comms. 

A short unfulfilling short stint in-house for an insurance brand followed and she left to look for another role. Lauren’s career path took an unexpected turn when she documented her challenges navigating the job market and she grew a community of over 50,000 followers. 

Lauren has generously been sharing her experience, offering thousands of marketers – of all different levels – her insights, learning experiences and highlighting the negative underbelly of recruitment, while simultaneously offering encouragement and guidance. Lauren has turned a negative experience into something positive and now focuses on her career content as well as her consultancy projects at brands including Habitat and Yoto.

Connect with Lauren:

TikTok @spearmanlauren

Linkedin: https://www.linkedin.com/in/laurenspearman/

Produced by winteraudio.co.uk