How do you really know if an idea is any good? Can you truly judge creative work without getting tangled in your personal taste or letting your biases get in the way? In this episode of Now Go Create, I dig into the messy, often emotional process of evaluating creative ideas.

It's award show season, and competition for gongs is fierce. I’m joined by my fellow judges for the Creative Moment Awards by top-of-their-game creative directors Kim Allain (Golin), Greg Double (Burson), strategist Gemma Moroney (SHOOK), and the king of creative excellence, Arif Haq. Together we pull apart what “good” actually means, and how you can bring real objectivity and confidence to your feedback, judging, or sign-off.

You’ll hear about three powerful frameworks I’ve honed through years of practice and study, which can help you move from gut feel and fuzziness to clear, actionable creative decisions. If you’ve ever agonised in a judging room or struggled to explain what you think about a creative concept, this is the episode I wish I’d had when I started out.

Highlights:

• Why creative evaluation is so tricky: where instinct meets process, personal taste clashes with objectivity, and why that tension is essential  
• How Heineken’s Creative Ladder gives you a “dictionary” of creativity, and a shared language to discuss what’s great, bland, or legendary in your ideas  
• Testing for authenticity: Kim Allain on digging below the case study to see if an idea really had impact and relevance  
• IDEO’s Lifeline Cards: Seven lenses (Heart, Beauty, Brains, Bravery, Magic, Mastery, Destiny) that unlock richer creative conversations and better feedback  
• The effectiveness lens: James Hurman’s ladder for measuring results from behaviour change to brand fame  
• Field wisdom: When “good” is a feeling in your gut, and when it’s time to step back and question what’s driving your opinions  
• The practical side: Frameworks, worksheets, and questions you can use to level up your creative conversations, pitch, or awards judging  
• How to fight for someone else’s idea and why strong critical thinking means challenging your own biases, too.

Do you have a bold story or breakthrough you want to share, or a creative challenge you want Claire to discuss next, or a creative dilemma you’d like her to tackle on the show? Email [email protected].

About Claire Bridges 

Claire Bridges is Chief Spark and Founder of leading creative training consultancy Now Go Create, whose philosophy is that everyone can be creative.

Claire worked as Managing Director and Creative Director working with global brands including Starbucks, Kellogg’s, Unilever, P&G and Danone in her previous PR career. Upskilling individuals, teams and organisations with practical creativity tools is Claire’s mission. 

She’s one of only 250 people globally to hold an MSc in Creativity, Leadership & Innovation, and authored an Amazon best-selling creative handbook In Your Creative Element based on her academic studies.

Claire and her hand-picked team of experts have worked on thousands of creative projects and trained over 40,000 people around the world since starting Now Go Create in 2011.

Join our weekly email for free resources and worksheets to go with the podcast here http://eepurl.com/dtrWZf

Connect with Claire:

Website: https://nowgocreate.co.uk/

Instagram: https://www.instagram.com/nowgocreate/

Facebook: https://www.facebook.com/NowGoCreate

LinkedIn: https://uk.linkedin.com/in/claire-bridges-b6205b14

Creative Moment Awards: https://www.creativemomentawards.co/

Produced by winteraudio.co.uk

When’s the last time you broke a rule not recklessly, but smartly, strategically, and creatively? This week on Now Go Create, Claire Bridges explores the maverick mindset that drives creative breakthroughs, inspired by her conversation with Graham Goodkind (Frank PR) and high-jump legend Dick Fosbury, whose “Fosbury Flop” didn’t just win medals but changed the sport forever.

Claire breaks down how to spot the unspoken rules, question industry norms, and turn constraints into creative catalysts. Through stories from brands like Brahma, Netflix, KFC, Patagonia, Burger King, and Kim Kardashian’s SKIMS, Claire shows how challenging constraints and taboos can fuel ideas and inspire campaigns. Have a listen, we dare you!

Highlights:

• The maverick mindset: Why breaking the rules (strategically) is a route for creativity
• Turning “we can’t” into “we can if” - the genius of creative constraints
• Brazilian beer brand Brahma’s workaround: leveraging footballers’ hair to sidestep legal restrictions
• Netflix’s “no rules rules”: radical candour 
• Addressing the elephant in the room for business breakthroughs
• Controversy as a strategy: SKIMS, Paddy Power & triggers to try
• Pick a fight: lessons from Burger King, Subway for challenger brands everywhere
• Practical exercises to help you flip conventions next time you brainstorm.

Do you have a bold story or breakthrough you want to share, or a creative challenge you want Claire to discuss next, or a creative dilemma you’d like her to tackle on the show? Email [email protected].

About Claire Bridges 

Claire Bridges is Chief Spark and Founder of leading creative training consultancy Now Go Create, whose philosophy is that everyone can be creative.

Claire worked as Managing Director and Creative Director working with global brands including Starbucks, Kellogg’s, Unilever, P&G and Danone in her previous PR career. Upskilling individuals, teams and organisations with practical creativity tools is Claire’s mission. 

She’s one of only 250 people globally to hold an MSc in Creativity, Leadership & Innovation, and authored an Amazon best-selling creative handbook In Your Creative Element based on her academic studies.

Claire and her hand-picked team of experts have worked on thousands of creative projects and trained over 40,000 people around the world since starting Now Go Create in 2011.

Sign up for our weekly email for free podcast worksheets and to hear about new courses, events and all things creative. Receive 21 free creativity hacks as a thank you.  http://eepurl.com/dtrWZf

Connect with Claire:

Website: https://nowgocreate.co.uk/

Instagram: https://www.instagram.com/nowgocreate/

Facebook: https://www.facebook.com/NowGoCreate

LinkedIn: https://uk.linkedin.com/in/claire-bridges-b6205b14

Produced by winteraudio.co.uk

He trademarked the word talkability and then watched the rest of the PR world borrow it. Frank PR founder Graham Goodkind joins the Now Go Create podcast this week to talk fame, making ideas, creative bravery, and why being a dick is the highest creative compliment. 

Graham is the founder of Frank, the PR agency known for creating ideas that are impossible to ignore, that spark conversations, headlines, and sometimes even end up being debated in parliament. In this episode, Graham joins me to talk about twenty five years at the helm of Frank, what it takes to stay creatively sharp in a risk averse world, and why he thinks that charging for ideas and not time is the future of the agency model. 

We get into the stories behind some of Frank's most infamous campaigns and he shares why his creative mantra is to be a dick, a tribute to high jump icon Dick Fosbury, and a reminder to us all to flip the brief, break the rules, and do things differently. 

Highlights:

• 25 years of Frank: from startup to building one of the UK’s most talked-about agencies
• What 'talkability' really means and why it's more relevant than ever
• The stories behind iconic campaigns like Weetabix & Beans – the tweet that broke the internet
• Why Graham’s creative mantra is “Be a Dick” – a tribute to high-jump legend Dick Fosbury 
• What it really takes to lead a creative culture and how Frank reignited theirs after losing momentum

Meet Graham Goodkind

Graham is the Founder and Chairman of leading consumer public relations agency Frank PR. Winning just about every industry award there is, GG as he is more commonly referred to, has been behind many of the most famous, creative and engaging campaigns and stunts in the business and is the person responsible for introducing the word Talkability to the PR lexicon.  

He set up Frank PR in September 2000 (and trademarked Talkability®) having cut his teeth at the 'absolutely fabulous' agency Lynne Franks PR, where he worked his way up from a work experience placement to MD.  In 2007, he sold Frank to Photon, a publicly-listed Australian marketing services company, subsequently renamed Enero Group.  At the start of 2021, Graham orchestrated an MBO (management buy out) and the agency became fully independent once again.  In July 2024, Graham completed another deal to sell this shareholding to the employees of the business via the creation of an Employee Ownership Trust (EOT).

GG is also a 'Dutch Uncle', a term he coined for a new type of business and growth consultant and NED.  He works with a variety of consultancies specialising in experiential, digital and cultural marketing and he is often brought in as an advisor to consult on various M&A deals in the media space given his own experiences.

He is a proud father of twins (Dexter and Summer), an OK husband of 26 years (to Lisa), a decent golfer (he represented TeamGB at the Maccabiah Games in 2022) and a massive Arsenal fan. 

About Claire Bridges 

Claire Bridges is Chief Spark and Founder of leading creative training consultancy Now Go Create, whose philosophy is that everyone can be creative.

Claire worked as Managing Director and Creative Director working with global brands including Starbucks, Kellogg’s, Unilever, P&G and Danone in her previous PR career. Upskilling individuals, teams and organisations with practical creativity tools is Claire’s mission. 

She’s one of only 250 people globally to hold an MSc in Creativity, Leadership & Innovation, and authored an Amazon best-selling creative handbook In Your Creative Element based on her academic studies.

Claire and her hand-picked team of experts have worked on thousands of creative projects and trained over 40,000 people around the world since starting Now Go Create in 2011.

Join our newsletter for free resources and worksheets to go with the podcast.

Connect with Claire:

Website: https://nowgocreate.co.uk/

Instagram:https://www.instagram.com/nowgocreate/

Facebook: https://www.facebook.com/NowGoCreate

LinkedIn: https://uk.linkedin.com/in/claire-bridges-b6205b14

Connect with Graham:

Website: https://welcometofrank.com/

LinkedIn: https://www.linkedin.com/in/goodkind/

Produced by winteraudio.co.uk

Arianna Huffington once called it “the obnoxious roommate in your head.” Yep – we’re talking about the inner critic. That voice that pipes up with doubt, judgment, and unhelpful commentary, just when you’re trying to do something creative, brave, or important.

In this episode, Claire chats with hypnotherapist James Mallinson – who also happens to be Mr. Now Go Create – to explore what negative self-talk really is, why it shows up, and how to deal with it. With up to 55,000 thoughts a day bouncing around in our heads, it’s no wonder some of them get a bit loud and unhelpful. But if left unchecked, they can seriously sabotage our confidence, creativity, and resilience.

Claire and James dig into the psychology behind that inner voice, the link between our thoughts and our performance, and how to shift from a critical inner monologue to something more supportive – like an inner coach. James shares practical techniques based on years of experience helping everyone from CEOs to Olympians, along with insights from his work in hypnotherapy and as founder of the AI mental health tool, Mallo.ai.

You’ll learn why emotional prep matters just as much as practical prep, and how to quieten that tracksuit-wearing critic in your head when it threatens to derail your best efforts.

What we cover in this episode:

• Why your inner critic is such a creativity killer
• How negative self-talk holds you back – and what to do about it
• The first step to change: becoming aware of your inner dialogue
• A simple but powerful exercise to create your own inner coach
• The underrated importance of emotional preparation
• Why remembering positive feedback can be a game-changer on hard days

Meet James Mallinson

After two transformational hypnotherapy sessions in 2006, James switched careers and trained to become a clinical hypnotherapist. Since 2008, he’s clocked over 800 hours of training and has worked with thousands of people – from business leaders to musicians and athletes – to overcome personal challenges and unlock their potential.

Before retraining, James had a multi award-winning media career at the BBC and as Publishing Director at FHM. That background gives him a unique insight into the high-pressure world of creative work – and how to stay mentally fit within it. He’s also the founder of Mallo.ai, the world’s first AI hypnotherapist.

Connect with James:

Website: www.fixmymind.co.uk

Proven Clinical Therapy powered by AI: mallo.ai 

Do you have a bold story or breakthrough you want to share, or a creative challenge you want Claire to discuss next, or a creative dilemma you’d like her to tackle on the show? Email [email protected].

About Claire Bridges 

Claire Bridges is Chief Spark and Founder of leading creative training consultancy Now Go Create, whose philosophy is that everyone can be creative.

Claire worked as Managing Director and Creative Director working with global brands including Starbucks, Kellogg’s, Unilever, P&G and Danone in her previous PR career. Upskilling individuals, teams and organisations with practical creativity tools is Claire’s mission. 

She’s one of only 250 people globally to hold an MSc in Creativity, Leadership & Innovation, and authored an Amazon best-selling creative handbook In Your Creative Element based on her academic studies.

Claire and her hand-picked team of experts have worked on thousands of creative projects and trained over 40,000 people around the world since starting Now Go Create in 2011.

Sign up for our weekly email for free podcast worksheets and to hear about new courses, events and all things creative. Receive 21 free creativity hacks as a thank you.  http://eepurl.com/dtrWZf

Connect with Claire:

Website: https://nowgocreate.co.uk/

Instagram:https://www.instagram.com/nowgocreate/

Facebook: https://www.facebook.com/NowGoCreate

LinkedIn: https://uk.linkedin.com/in/claire-bridges-b6205b14

Produced by winteraudio.co.uk

How well do you actually know your creative self? In this episode of the Now Go Create podcast, host Claire Bridges invites you to question what truly fuels your creativity and why understanding your creative type might be the missing link in your team’s collaboration (and your own self-awareness). 

Joined by Carolyn Gregoire, co-author of Wired to Create and the mind behind Adobe’s wildly popular Creative Types assessment we delve into the science, psychology, and paradoxes that make creativity such an enduring mystery.

Discover how a playful, 15-question test can unlock surprising insights about your creative strengths, quirks, and blind spots. Carolyn shares the story behind developing the Creative Types framework, reveals why creativity resists easy labels, and unpacks the latest updates exploring the future of human innovation including our ever-evolving relationship with AI!

Here are the highlights:

• What is creativity, and where does it come from?
• Meet Carolyn Gregoire: Author, psychology writer, and creator of the Adobe Creative Types test (taken over 15 million times!)
• The Adobe Creative Types Assessment and how it helps you and your team understand creative preferences
• The 8 Creative Types: Artist, Dreamer, Maker, Producer, Visionary, Innovator, Adventurer, Thinker
• The science and psychology behind the assessment
• Using creative types in your team to identify strengths, blind spots, and improve collaboration
• The updated creative types “Shape the Future” test
• The importance of self-awareness and embracing your creative complexity, including strengths and shadows.

About Claire Bridges:

Claire Bridges is Chief Spark and Founder of leading creative training consultancy Now Go Create, whose philosophy is that everyone can be creative.

Claire worked as a PR agency Managing Director and Creative Director working with global brands including Starbucks, Kellogg’s, Unilever, P&G and Danone in her previous PR career. Upskilling individuals, teams and organisations with practical creativity tools is Claire’s mission. 

She’s one of only 250 people globally to hold an MSc in Creativity, Leadership & Innovation, and authored an Amazon best-selling creative handbook In Your Creative Element based on her academic studies.

Claire and her hand-picked team of experts have worked on thousands of creative projects and trained over 40,000 people around the world since starting Now Go Create in 2011.

Connect with Claire:

Website: https://nowgocreate.co.uk/

Instagram: https://www.instagram.com/nowgocreate/

Facebook: https://www.facebook.com/NowGoCreate

LinkedIn: https://uk.linkedin.com/in/claire-bridges-b6205b14

About Carolyn: 

Carolyn Gregoire is a writer, editor and creative consultant whose work explores the inner lives of humans. She writes and speaks widely on the psychology of creative people and creative processes, and is the co-author of Wired to Create: Unravelling the Mysteries of the Creative Mind and creator of the CREATIVE TYPES personality test, which has been taken by over 15 million people worldwide. As a ‘book doula’ she has supported dozens of emerging authors in bringing their ideas to life. 

Connect with Carolyn:

Website: https://www.carolyngregoire.com/

Creative Types Assessment: https://mycreativetype.com/

Produced by winteraudio.co.uk

What do a paperclip, a random word in a book, an old magazine photo or the smell of cut grass have in common? They could all be the starting point for your next big idea.

In this episode, your host Claire Bridges explores how random prompts can open up surprising new pathways in your creative thinking. Often, it’s not about finding something entirely new, but seeing what’s already around you in a different way or making unexpected combinations.

So if you’re feeling stuck, or just curious about a new way to kickstart your creativity, this short episode might be just the creative nudge you need.

Here are the highlights:

• Introduction to three random stimuli techniques
• What random stimulus does to your brain
• Tool 1: how to use random objects
• Tool 2: take a random visual safari
• Tool 3: the cut-up technique - David Bowie’s trick for breaking routine
• Build your creative toolkit: one brick at a time

About Claire Bridges:

Claire Bridges is Chief Spark and Founder of leading creative training consultancy Now Go Create, whose philosophy is that everyone can be creative.

Claire worked as a PR agency Managing Director and Creative Director working with global brands including Starbucks, Kellogg’s, Unilever, P&G and Danone in her previous PR career. Upskilling individuals, teams and organisations with practical creativity tools is Claire’s mission. 

She’s one of only 250 people globally to hold an MSc in Creativity, Leadership & Innovation, and authored an Amazon best-selling creative handbook In Your Creative Element based on her academic studies.

Claire and her hand-picked team of experts have worked on thousands of creative projects and trained over 40,000 people around the world since starting Now Go Create in 2011.

Connect with Claire:

Website: https://nowgocreate.co.uk/

Instagram: https://www.instagram.com/nowgocreate/

Facebook: https://www.facebook.com/NowGoCreate

LinkedIn: https://uk.linkedin.com/in/claire-bridges-b6205b14

Produced by winteraudio.co.uk

We can’t talk about creativity without talking about AI as the technology moves apace. In this episode of Now Go Create, and the first in a series on the topic, Claire chats with Craig Fenton, former Google exec, now founder of Fenton Innovation, about how he’s getting hands-on with AI in unexpected ways.

From building an AI lawyer to help a friend to creating a virtual team of agents for his own startup, Craig shares his AI learning journey. He’s publicly sharing his experimentation and talks to why prompt engineering isn’t always as straightforward as it sounds, and how AI can become a surprisingly helpful creative partner.

Whether you’re deep into tech or just AI-curious, this one’s about experimentation, tinkering and learning as you go. Craig’s approach is curious, practical and a great reminder that creativity and innovation often follow when you’re prepared to start without knowing exactly where it is you’re going.

Tune in and find out how to confidently upskill in AI tools.

Here are the highlights:

• Building an AI lawyer 
• Creating a DIY AI curriculum
• Forget what you know about search. Learn to converse with AI
• Tips for getting started 
• Meet Craig’s team of virtual agents for his start-up
• When AI gets it wrong (and why it matters)
• Creativity needs curiosity, not confidence
• Quickfire: surprises, fears & fantasy agents
• What’s next: building Fenton innovation
• Grab the worksheet with the 18 tools we discuss here

About Claire Bridges:

Claire Bridges is Chief Spark and Founder of leading creative training consultancy Now Go Create, whose philosophy is that everyone can be creative.

Claire worked as a PR agency Managing Director and Creative Director working with global brands including Starbucks, Kellogg’s, Unilever, P&G and Danone in her previous PR career. Upskilling individuals, teams and organisations with practical creativity tools is Claire’s mission. 

She’s one of only 250 people globally to hold an MSc in Creativity, Leadership & Innovation, and authored an Amazon best-selling creative handbook In Your Creative Element based on her academic studies.

Claire and her hand-picked team of experts have worked on thousands of creative projects and trained over 40,000 people around the world since starting Now Go Create in 2011.

Connect with Claire:

Website: https://nowgocreate.co.uk/

Instagram: https://www.instagram.com/nowgocreate/

Facebook: https://www.facebook.com/NowGoCreate

LinkedIn: https://uk.linkedin.com/in/claire-bridges-b6205b14

Produced by winteraudio.co.uk

About Craig:

Craig Fenton is a business leader, entrepreneur, and investor with a 20-year career at the forefront of technology, media, and innovation. He is the Founder & CEO of Fenton Innovation, a company specializing in AI automation solutions for businesses.

Previously, Craig was the COO of Google UK & Ireland for seven years, Managing Director of Accenture’s Communications, Media, and Technology division across EMEA and LATAM, and most recently, CEO of New Zealand Rugby Commercial, leading the business of the All Blacks, Black Ferns, and other national teams.

Beyond his corporate leadership, Craig is an author, angel investor, and founder of a record label dedicated to giving creatives from underprivileged backgrounds a platform in music and film. In 2023, he was honoured as UK New Zealander of the Year.

Connect with Craig:

LinkedIn: https://www.linkedin.com/in/craigfenton/ 

Fenton Innovation: https://www.fentoninnovation.com/ 

Craig’s book on creativity and education: Playful Curiosity: https://shorturl.at/zC1cB

Produced by winteraudio.co.uk

In this short special reflections episode just 13 minutes long, your host Claire Bridges takes you through her highlights and thought-provoking moments from her inspiring conversations with creative professionals who have opened up about the chaos, doubts, and triumphs behind their craft. From embracing spontaneity with Grammy-nominated songwriter Dyo, to understanding the brain's hidden pathways with neuroscientist Dr Ben Martynoga, tune in to reflect on how these stories remind us there's no one-size-fits-all approach to creativity and the impact it can have on ourselves, on business and on the planet.

Here are the highlights:

• A round-up of creative perspectives from guests 
• Moments that challenge creative cliches and assumptions

From our guests:

• Tom: be brave, challenge the brief, reject mediocrity
• Anahita: the art of facilitation to unlock creativity 
• Andrew Howley: innovate by observing nature
• Ben: understand your brain, hack your creativity
• Max: how to be a better collaborator
• Lauren: a creative career is not a straight line
• Dyo: embrace spontaneity and say yes
• Gemma: how tiny habits lead to big breakthroughs

About Claire Bridges:

Claire Bridges is Chief Spark and Founder of leading creative training consultancy Now Go Create, whose philosophy is that everyone can be creative.

Claire worked as a PR agency Managing Director and Creative Director working with global brands including Starbucks, Kellogg’s, Unilever, P&G and Danone in her previous PR career. Upskilling individuals, teams and organisations with practical creativity tools is Claire’s mission. 

She’s one of only 250 people globally to hold an MSc in Creativity, Leadership & Innovation, and authored an Amazon best-selling creative handbook In Your Creative Element based on her academic studies.

Claire and her hand-picked team of experts have worked on thousands of creative projects and trained over 40,000 people around the world since starting Now Go Create in 2011.

Connect with Claire:

Website: https://nowgocreate.co.uk/

Instagram: https://www.instagram.com/nowgocreate/

Facebook: https://www.facebook.com/NowGoCreate

LinkedIn: https://uk.linkedin.com/in/claire-bridges-b6205b14

Produced by winteraudio.co.uk

Are you feeling creatively drained, staring at a blank screen, willing ideas to come, wondering what happened to your well of creativity? You're not alone. Join your host Claire Bridges as she tackles the pervasive issue of burnout that affects countless creative professionals. With personal insights and expert research, we're exploring the crippling effects of burnout on creativity and more importantly, how to manage and overcome them. Tune in to discover practical strategies for taking stock, replenishing your energy, regaining your confidence, and reconnecting to your creativity. Listen now to reclaim your creative spark. 

Here are the highlights:

• The different ways that burnout can show up in people
• Tools and practices for identifying and managing burnout
• Creating a wellness action plan
• Why it's important to acknowledge and respect your own creative process
• How to talk about burnout yourself, and with others 
• Recovering from burnout and ways to re-engage with your inner creative 

About Claire Bridges:

Claire Bridges is Chief Spark and Founder of leading creative training consultancy Now Go Create, whose philosophy is that everyone can be creative.

Claire worked as a PR agency Managing Director and Creative Director working with global brands including Starbucks, Kellogg’s, Unilever, P&G and Danone in her previous PR career. Upskilling individuals, teams and organisations with practical creativity tools is Claire’s mission. 

She’s one of only 250 people globally to hold an MSc in Creativity, Leadership & Innovation, and authored an Amazon best-selling creative handbook In Your Creative Element based on her academic studies.

Claire and her hand-picked team of experts have worked on thousands of creative projects and trained over 40,000 people around the world since starting Now Go Create in 2011.

Connect with Claire:

Website: https://nowgocreate.co.uk/

Instagram: https://www.instagram.com/nowgocreate/

Facebook: https://www.facebook.com/NowGoCreate

LinkedIn: https://uk.linkedin.com/in/claire-bridges-b6205b14

Useful links:

https://mentalhealth-uk.org/burnout/

https://www.marketingweek.com/2025-marketing-pay-revealed/

https://womeninpr.org.uk/what-we-do/burnout/

CALM (Campaign Against Living Miserably) can be contacted on 0800 585858 or via the CALM website https://www.thecalmzone.net/

Read: Burnout: The Secret to Solving the Stress Cycle by Emily and Amelia Nagoski

Produced by winteraudio.co.uk

What if the key to unlocking fresh ideas lies in shifting your perspective? In today's episode, we're stepping behind the lens with award-winning portrait photographer Tom Oldham. Join your host Claire Bridges as she talks to Tom about his journey, from photographing music royalty including Rick Rubin, Alicia Keys, Nick Cave and the Gallaghers, to his brand work and personal projects that fuel his curiosity. Discover Tom's insights on dealing with constraints, why rapport is his secret weapon and why altering your ‘lens’ can be a game-changer. Tune in to explore the highs and lows of his 30 year career, and hear about life through his lens. 

Here are the highlights:

• Why being brave with your ideas is essential
• How to push the creative brief 
• On resilience, thick skin and self-esteem in a competitive field 
• How to stay creatively fresh 
• Dealing with problems, setbacks and fragile egos

About Claire Bridges:

Claire Bridges is Chief Spark and Founder of leading creative training consultancy Now Go Create, whose philosophy is that everyone can be creative.

Claire worked as a PR agency Managing Director and Creative Director working with global brands including Starbucks, Kellogg’s, Unilever, P&G and Danone in her previous PR career. Upskilling individuals, teams and organisations with practical creativity tools is Claire’s mission. 

She’s one of only 250 people globally to hold an MSc in Creativity, Leadership & Innovation, and authored an Amazon best-selling creative handbook In Your Creative Element based on her academic studies.

Claire and her hand-picked team of experts have worked on thousands of creative projects and trained over 40,000 people around the world since starting Now Go Create in 2011.

Connect with Claire:

Website: https://nowgocreate.co.uk/

Instagram: https://www.instagram.com/nowgocreate/

Facebook: https://www.facebook.com/NowGoCreate

LinkedIn: https://uk.linkedin.com/in/claire-bridges-b6205b14

About Tom Oldham:

Tom Oldham is a London based portrait photographer working globally on commercial briefs, as well as shooting editorially and for purpose driven, socially conscious NGOs and charities. Alongside this, Tom shoots personal projects and is a multiple award winner. In 2024, Tom shot a project around the UK election entitled The Hopefuls, where he photographed portraits and interviewed a vast array of politicians hoping to get elected. Tom is also the founder of Creative Corners, a scheme which gathers in photobooks and donates libraries to state school photography courses, of which he has collated 20 so far with more to come. If you have books to donate please find details below.

Connect with Tom:

http://www.tomoldham.com 

https://www.creativecorners.uk/ 

https://thehopefuls.co.uk/ 

Produced by winteraudio.co.uk