Alesha shares how her background in graphic design and love for creativity led her to build a business that combines branding, marketing, and wedding stationary magic.

Tune in for inspiring stories, lessons learned, and insights into balancing creative passions with business growth!

🔖 Timestamps:

00:00 - Why Alesha started Tandem Heart: Building a team, not just freelancing.

01:04 - Introduction: Who is Alesha Burgraff?

01:34 - Transitioning from the advertising world to Tandem Heart.

02:32 - What Tandem Heart offers: Bridging weddings and branding.

07:08 - Alesha’s artistic inspiration from her family and childhood.

09:14 - Early career lessons and growth at Integer.

15:02 - Challenges and rewards of working with big brands.

22:05 - Starting Tandem Heart as a side hustle with a partner.

26:05 - Transitioning Heartland Weddings magazine to a subscription model.

34:39 - Finding unique ways to connect with advertisers and readers.

43:47 - Alesha’s advice for creatives: The importance of professional branding.

51:06 - Building a collaborative, small team for Tandem Heart.

57:06 - Long-term client relationships and evolving projects.

59:08 - Networking tips for starting your own business.

✨ Don’t miss Alesha’s insights into the power of collaboration, passion, and multi-faceted creativity in building a successful career.