In this episode of the Rhymes Podcast, we sit down with Iowa-based growth strategist Adam Viet, founder of Big Creek Growth, to break down how small business owners can actually use AI—not just talk about it.
While most people are distracted by the hype, Adam focuses on what matters:
👉 Practical AI workflows
👉 Saving time and increasing efficiency
👉 Helping solopreneurs and small businesses scale smarter
If you’ve ever felt overwhelmed by AI tools or unsure where to start, this episode gives you a clear, actionable path forward.
🔑 What You’ll Learn:
Why AI isn’t just for big tech companies
The easiest ways to start using AI (for FREE)
Real-world examples of automation saving hours per week
How small businesses can compete using AI tools
The future of AI and what’s coming next
👤 About Adam Viet:Adam is an Iowa-based growth strategist helping businesses implement high-leverage AI workflows. He’s also the host of the Shooters Touch Basketball Podcast and author of Iowa Startup Silo.----------Timestamps:⏱️ Episode Breakdown(00:00) Intro & Guest IntroductionMeet Adam VietAI strategist helping small businesses implement automationFocus on practical use vs hype(02:02) Why Small Business Owners Should Care About AIAI helps eliminate repetitive tasksMakes operations more efficientFrees up time for growth(03:19) Adam’s Background & Early LifeGrowing up in small-town IowaFarm work and sports shaping work ethic(04:44) From College Athlete to Business OwnerPlayed basketball at UNITransition from fitness → insurance → recruiting(07:13) Career Turning Point & Starting a BusinessRecruiting for a robotics surgery companyLayoff becomes opportunityLaunching Big Creek Growth(09:10) Why AI Demand is ExplodingOverwhelming number of toolsBusiness owners don’t know where to start(11:28) Biggest AI MisconceptionsAI ≠ robotsYou don’t need to automate your entire businessStart with one task(13:05) Best Free AI Tools to Start WithUsing Google GeminiAnalyzing emails, documents, and dataSimple, no-cost entry points(15:07) High-ROI AI Workflows for BusinessesAI phone answering systemsAutomated schedulingData entry automation(17:20) What is a “Fractional Workforce”?Hiring part-time experts (like a CTO)High-level talent without full-time costAccess to experience + network(20:12) Real AI Use Case: Lead Generation AutomationAI scraping contactsAutomated email sequencesScaling outreach without manual work(22:20) Where Businesses Are Losing Time & MoneyMissed calls = lost revenueOwners doing everything themselvesIdentifying the “hole in the boat”(24:47) Must-Have AI Tools for EntrepreneursGoogle GeminiAI assistants (like Lindy)Email automation tools(27:09) Automating Scheduling & WorkflowsCalendly exampleEliminating back-and-forth emailsSaving hours weekly(30:28) AI Assistants & Daily ProductivityText-based AI assistantsManaging schedules and tasksReducing inbox overload(33:10) The AI Arms Race (Google vs Apple vs Others)Big tech competitionIntegration will be the key differentiator(43:19) The Future of AI (Next 3–5 Years)Big companies absorbing smaller toolsFewer standalone platformsMore all-in-one ecosystems(46:14) AI “Slop” & Over-Automation ProblemsLow-quality AI content (especially on LinkedIn)Importance of editing and personalizationUsing AI for ideas—not final output(48:57) Training AI to Sound Like YouCustomizing tone and voiceAvoiding generic contentImproving over time(50:59) Privacy vs Convenience DebateTradeoffs of using AI toolsAdoption will increase over timeSimilar to early internet adoption(52:26) Real-Life AI Workflow ExampleMeal planning → grocery list → orderingEliminating decision fatigueAI as a daily life assistant--------Thanks for tuning in for this episode of the Rhymes with Odd podcast. Make sure to subscribe to catch future interviews. Follow on TikTok: @rhymeswithoddFollow on Instagram: @rhymeswithodd#RhymeswithOdd #BusinessPodcast