In today's episode, I sit down with Xanthe Appleyard and discuss her career over the last 5 years, and how each 'yes' led her down a path of truly discovering her superpower in business.

Xanthe is an online leadership expert who believes the future of social media belongs to creatives who don’t just attract followers to sustain their businesses, but commit to *shaping their industry*, through their platforms.

Through leisure-first business strategy and creativity-first content, Xanthe helps leaders grow their communities from inspiration (not obligation), turning their online marketing into culture-shifting movements that transcend — and outlast — the algorithms.

(This is the part where your followers become co-creators, your influence becomes impact, and showing up to lead your business online starts to feel really fun, again).

You can find Xanthe at ohsierra.ca

instagram.com/xanthe.appleyard

xantheappleyard.substack.com

https://open.spotify.com/show/1Hm8vSAe86CcljB1snTdO4