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Ep 07: SCAMPER: The Swiss Army knife of creativity tools
In this toolkit episode, host Claire Bridges introduces SCAMPER, a versatile creativity technique designed to help individuals and teams generate innovative ideas. The episode explores the seven principles of Scamper: Substitute, Combine, Adapt, Modify, Put to another use, Eliminate, and Reverse. Through practical examples, using the humble pizza as an example of how you can use SCAMPER to innovate just about anything, along with real-world marketing and business examples. Claire demonstrates how to apply each principle to overcome creative challenges and make brainstorming easier and more productive. The conversation emphasizes the importance of separating idea generation from evaluation and practicing regularly to hone your skills.
Here are the highlights:
- Introduction to the SCAMPER technique
- Understanding the seven principles of SCAMPER
- Applying SCAMPER - where to start - the pizza example
- How to use the substitution principle
- Adapting ideas for new contexts
- Modification: changing the game
- Principle: What can you put to another use?
- Eliminate: What can you strip away to make things easier?
- Reversing assumptions to innovate
- Grab a pen and paper or note taking app and pick something to SCAMPER!
About Claire Bridges:
Claire Bridges is Chief Spark and Founder of leading creative training consultancy Now Go Create, whose philosophy is that everyone can be creative.
Claire worked as a PR agency Managing Director and Creative Director working with global brands including Starbucks, Kellogg’s, Unilever, P&G and Danone in her previous PR career. Upskilling individuals, teams and organisations with practical creativity tools is Claire’s mission.
She’s one of only 250 people globally to hold an MSc in Creativity, Leadership & Innovation, and authored an Amazon best-selling creative handbook In Your Creative Element based on her academic studies.
Claire and her hand-picked team of experts have worked on thousands of creative projects and trained over 40,000 people around the world since starting Now Go Create in 2011.
Connect with Claire:
Website: https://nowgocreate.co.uk/
Instagram:https://www.instagram.com/nowgocreate/
Facebook: https://www.facebook.com/NowGoCreate
LinkedIn: https://uk.linkedin.com/in/claire-bridges-b6205b14
Produced by winteraudio.co.uk
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By Claire BridgesIn this toolkit episode, host Claire Bridges introduces SCAMPER, a versatile creativity technique designed to help individuals and teams generate innovative ideas. The episode explores the seven principles of Scamper: Substitute, Combine, Adapt, Modify, Put to another use, Eliminate, and Reverse. Through practical examples, using the humble pizza as an example of how you can use SCAMPER to innovate just about anything, along with real-world marketing and business examples. Claire demonstrates how to apply each principle to overcome creative challenges and make brainstorming easier and more productive. The conversation emphasizes the importance of separating idea generation from evaluation and practicing regularly to hone your skills.
Here are the highlights:
- Introduction to the SCAMPER technique
- Understanding the seven principles of SCAMPER
- Applying SCAMPER - where to start - the pizza example
- How to use the substitution principle
- Adapting ideas for new contexts
- Modification: changing the game
- Principle: What can you put to another use?
- Eliminate: What can you strip away to make things easier?
- Reversing assumptions to innovate
- Grab a pen and paper or note taking app and pick something to SCAMPER!
About Claire Bridges:
Claire Bridges is Chief Spark and Founder of leading creative training consultancy Now Go Create, whose philosophy is that everyone can be creative.
Claire worked as a PR agency Managing Director and Creative Director working with global brands including Starbucks, Kellogg’s, Unilever, P&G and Danone in her previous PR career. Upskilling individuals, teams and organisations with practical creativity tools is Claire’s mission.
She’s one of only 250 people globally to hold an MSc in Creativity, Leadership & Innovation, and authored an Amazon best-selling creative handbook In Your Creative Element based on her academic studies.
Claire and her hand-picked team of experts have worked on thousands of creative projects and trained over 40,000 people around the world since starting Now Go Create in 2011.
Connect with Claire:
Website: https://nowgocreate.co.uk/
Instagram:https://www.instagram.com/nowgocreate/
Facebook: https://www.facebook.com/NowGoCreate
LinkedIn: https://uk.linkedin.com/in/claire-bridges-b6205b14
Produced by winteraudio.co.uk