Hello #techmarketers. Welcome to a very special episode of SEO Unfiltered. For this month, I’ve decided to look beyond the hallowed digital walls of Geeky Tech and seek out stimulating conversation with other geek-adjacent experts who could teach me a thing or two about user experience. 

Why does user experience matter so much to me? Well, as the least technically-savvy person at Geeky Tech, I will tell you that I am frequently asked to be the guinea pig whenever a coworker isn't sure if something they’re working on is understandable and readable to the average user. 

But that’s not the only reason. 

UX is so fascinating because it touches upon our shared human experience and makes us realize that human beings aren’t all that dissimilar. Those small little touches on a web page or food packaging that demonstrate “extra-mile” thoughtfulness always brings a smile to my face and just makes my day a whole lot easier. 

In my lofty opinion, I think everyone should be fascinated with #UX.

For today’s episode, I’m joined by Bita Jarrah, an artist and senior UX designer for the Canadian Red Cross, who has so graciously lent me her time to explain why UX design is so important, not only for the end-user but for you, the marketer. 

Here’s an overview of what we cover today:

• A working definition of UX
• The difference between UX and UI (no, they’re not the same)
• Why following trends isn’t always a good thing
• Why “less is more” doesn’t automatically make for great UX when it comes to buttons (a sensitive subject in the UX world, apparently)
• How a website should follow both UX and SEO principles
• What's the point of having a beautiful website that no one knows how to navigate?
• Advice for marketers who want to build a UX-friendly website

Aaaaaaand, in case you’re wondering what website Bita is referring to when she’s talking about yummy UX design, here it is:https://bruno-simon.com/

Further Reading:

SEO Fundamentals: Understanding On-Page Optimisation

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Thanks for listening 🤓