We’re back after a six-month hiatus! Life got busy, but we’re diving back into digital marketing with a fresh new season. Today’s episode is all about Generative Engine Optimisation (GEO) and how it’s set to transform online search and digital marketing strategies.

What Is Generative Engine Optimisation (GEO)?

GEO is a strategy designed to optimise content for AI-based search engines like Google’s AI Overview/Gemini, ChatGPT, Bing AI, Perplexity, and Claude. Unlike traditional search, which returns a list of links, GEO ensures that content appears in AI-generated summaries and direct answers.

How Does GEO Differ from SEO?

• SEO focuses on ranking web pages on traditional search engine results pages (SERPs) using keywords, backlinks, and technical SEO.
• GEO optimises content for AI-driven searches by emphasising context, semantic relevance, and structured data.
• Both prioritise high-quality content, user satisfaction, and structured data, but GEO requires more conversational, intent-based optimisation.

Why GEO Matters

• AI-driven search engines provide direct answers to complex or multi-faceted queries.
• Users interact with AI tools in natural language, expecting precise and comprehensive responses.
• GEO-optimised content ensures your site is referenced in AI-generated responses, increasing visibility and authority.

How to Optimise for GEO

1. Create High-Quality Content – Demonstrate expertise, experience, authority, and trustworthiness (E-E-A-T).
2. Use Long-Tail & Conversational Queries – Write in natural language and include FAQ sections.
3. Optimise for Entities – Provide contextual clues through related words and topics.
4. Leverage Structured Data – Use schema markup and clear formatting to make AI understanding easier.
5. Improve Content Layout – Keep paragraphs short, use appropriate headers, and avoid excessive jargon.
6. Increase Off-Page Presence – Build backlinks and ensure your content appears across platforms.
7. Diversify Content Formats – Include videos, quizzes, and infographics with proper metadata.
8. Stay Updated & Experiment – GEO is evolving, so keep up with trends and refine strategies based on results.

Is SEO Dead?
Absolutely not! SEO and GEO complement each other, and traditional search engines still dominate. However, adapting to GEO ensures that your brand remains visible in AI-driven search environments.

What’s Next?
We’ll be diving deeper into GEO in upcoming episodes. Stay tuned for more insights and strategies.

Connect with Us
For show notes and transcripts, visit us at Geeky Tech, and follow us on social media @geekytechgeeks for more updates.

Thanks for listening, and welcome back to SEO Unfiltered!

Support your fellow marketing geeks! Follow us on Twitter, Facebook, and Instagram @GeekyTechGeeks for all things SEO and advertising related—and while you're at it, why not subscribe, like, and follow us on Apple Podcasts, Spotify, Stitcher, or wherever you listen to your favourite shows.

Have any questions you want answered on the show? Email us at [email protected].

Thanks for listening 🤓

In this May episode, Genny dives deep into the first two components of E-E-A-T: Experience and Expertise. Understanding these elements is crucial for creating high-quality content that Google values, especially for Your Money or Your Life (YMYL) sites. How do these aspects influence content quality and how can you demonstrate them in your content?

Key Episode Takeaways

• Importance of E-E-A-T: Why Google focuses on these factors and their relevance to YMYL sites.
• Experience vs. Expertise: The similarities and differences between these two components.
• Demonstrating Experience: Tips on showcasing real-life, first-hand experience in your content, i.e. prove it!
• Creating Quality Content: The importance of creating original, helpful, and truthful content.
• Context Matters: How the relevance of experience and expertise varies depending on the topic.
• Building Trust: How links and mentions from trusted outside sources are crucial for building trust.

Practical Tips

1. Use the First Person: Share your personal experiences directly.
   • Example: “Using Python for 365 days in a row has taught me this…”
2. Provide Tangible Proof: Show evidence like photos, videos, and links to relevant publications or awards.
   • Example: Upload a video of testing products or participating in relevant activities.
3. Create High-Quality Content: Focus on writing informative, engaging, and well-researched articles.
   • Example: Detailed comparisons, original research, and in-depth reviews.
4. Collaborate with Industry Experts: Enhance your authority by associating with recognized figures in your field.
   • Example: Guest posts, interviews, and participation in seminars or conferences.

Stay tuned for the next episode in June, where we will cover the remaining components of E-E-A-T: Authoritativeness and Trustworthiness.

Support your fellow marketing geeks! Follow us on Twitter, Facebook, and Instagram @GeekyTechGeeks for all things SEO and advertising related—and while you're at it, why not subscribe, like, and follow us on Apple Podcasts, Spotify, Stitcher, or wherever you listen to your favourite shows.

Have any questions you want answered on the show? Email us at [email protected].

Thanks for listening 🤓

Today, Genny aims to help listeners wrap their heads around core web vitals,  which are key metrics used by Google to assess user experience on websites.  She breaks down the three core metrics: page speed (measured by Largest Contentful Paint or LCP), interactivity (measured by Interaction to Next Paint or INP), and visual stability (measured by Cumulative Layout Shift or CLS).

Using layman's terms, Genny details what each metric measures and how it affects user experience and SEO rankings. She also offers a few insights on how to improve each metric, such as optimising images and videos, minimising redirects, and ensuring page responsiveness.

The episode emphasises the importance of user experience in website design and SEO, highlighting that Google is increasingly prioritising user-centric metrics. 

Collaboration between marketers and web developers to optimise core web vitals is essential, and will ultimately enhance overall user experience.

So, if you're a beginner to technical optimisation, have a listen to this brief episode!

Check out our other episodes: https://www.geekytech.co.uk/seo-unfiltered-podcast/

Support your fellow marketing geeks! Follow us on Twitter, Facebook, and Instagram @GeekyTechGeeks for all things SEO and advertising related—and while you're at it, why not subscribe, like, and follow us on Apple Podcasts, Spotify, Stitcher, or wherever you listen to your favourite shows.

Have any questions you want answered on the show? Email us at [email protected].

Thanks for listening 🤓

In this month's episode, we're diving deep into the essential ranking factors that could make or break your website's visibility this year. If you know your way around SEO, none of these things should be too surprising, but they do bear repeating because they're SO important.

Here's a cheatsheet of today's discussion:

1. Crawlability: Make sure Google can effortlessly crawl your site. Google's reducing its crawl frequency, so it's vital to have your site primed and ready. Also, check your robots.txt file and ensure no crucial pages are accidentally set to no-index.
2. Site Structure: Simplify your site's navigation. A well-structured site aids both users and search engines, boosting your SEO score. 
3. Internal Linking: A smart internal linking strategy not only enhances user experience but also strengthens your site's SEO. Be logical and helpful, and guide visitors through your site's content in a way that feels natural and intuitive.
4. Anchor Text:  The right words can increase relevance and authority, but overdoing it can have a negative impact.
5. Core Web Vitals: Improving loading times, responsiveness, and visual stability can significantly impact your rankings.
6. Quality Content: Never underestimate the power of compelling content. It should be readable, informative, and aligned with your audience's search intent.
7. Search Intent: Align your content with the intent behind search queries. Understanding why users search for specific terms helps you create content that satisfies their needs.
8. Topical Authority: Establish yourself as an authority in your field by consistently producing high-quality content related to your niche. (No surprise there.)
9. Backlink Optimisation: High-quality backlinks are SEO gold. Earn them by creating valuable content and engaging with your community authentically.

Helpful Links

• Geeky Tech's On-Page SEO Best Practices
• Ep 3.1: Taking a Closer Look at Link-Building Strategies
• What Google’s 2023 Helpful Content Update Means for Your B2B Site

Implement these strategies and watch your site climb the rankings. Here's to your success! Now go forth and optimise!

Support your fellow marketing geeks! Follow us on Twitter, Facebook, and Instagram @GeekyTechGeeks for all things SEO and advertising related—and while you're at it, why not subscribe, like, and follow us on Apple Podcasts, Spotify, Stitcher, or wherever you listen to your favourite shows.

Have any questions you want answered on the show? Email us at [email protected].

Thanks for listening 🤓

It's been a little over a year since ChatGPT became public and exploded onto the scene. So many of us were overwhelmed, awestruck, excited, and even a little bit anxious about its seemingly limitless capacity.

It obviously did not take us long to envision a world that almost every 19th century science fiction writer warned us about; a world in which the creation becomes more powerful than the creator (how many times has Mary Wollstonecraft rolled over in her grave in the last 15 months?).

But that was a year ago,  and we've all had time to digest and get used to ChatGPT (et al) as our helpful marketing sidekick. No, it still hasn't taken over the world, and no, it hasn't wiped out an entire workforce, and yes, it's still a work in progress.

But, it has definitely changed the way we create content, so to help Genny unpack the last year and discuss how writers and companies have adapted is Jon, a freelance SaaS copywriter from Electric Copy.

Enjoy!

Catch up on our previous episodes about AI + Marketing

Ep 2.4: Is AI-Generated Content Ready for the World? Ft. Jo Priest

Ep 2.3: AI and the Future of Marketing with Jo Priest

Support your fellow marketing geeks! Follow us on Twitter, Facebook, and Instagram @GeekyTechGeeks for all things SEO and advertising related—and while you're at it, why not subscribe, like, and follow us on Apple Podcasts, Spotify, Stitcher, or wherever you listen to your favourite shows.

Have any questions you want answered on the show? Email us at [email protected].

Thanks for listening 🤓

Let's start off the new year with a simple question: do all pages need to be optimised? And really, what is the difference between an optimised and an unoptimised page?

We can't believe we've gone through three seasons of SEO Unfiltered without having addressed these very simple questions. Well, today we are going to answer them once and for all.

Whether you're new to digital marketing or have been plugging away at your own SEO for a while now, this may be a bit confusing, so listen to this brief episode where Genny will explain the difference between a brochure page (which doesn't necessarily have a keyword focus) and a landing page (which most certainly should have a keyword focus).

Spoiler Alert 🚨 Not all pages need to be optimised, but all pages should be created to a high standard.

Resources Mentioned in this Episode:

https://www.geekytech.co.uk/on-page-seo-best-practices/

Support your fellow marketing geeks! Follow us on Twitter, Facebook, and Instagram @GeekyTechGeeks for all things SEO and advertising related—and while you're at it, why not subscribe, like, and follow us on Apple Podcasts, Spotify, Stitcher, or wherever you listen to your favourite shows.

Have any questions you want answered on the show? Email us at [email protected].

Thanks for listening 🤓

Coding and page design aren't for everyone, but if you're a marketer who considers themselves less-than-comfortable taking the wheel on technical page updates, there are still ways that you can improve your page rankings.

In this quick episode, Genny walks listeners through 6 easy page optimisations that anyone can do even if they aren't part of the web management team.

She also promised everyone that we'd link helpful resources for anyone looking to continue their SEO education, so here you go, as promised:

• On-Page SEO Best Practices
• What Google’s 2023 Helpful Content Update Means for Your B2B Site
• Ep 2.5: Bad Habits That Are Killing Your Online Presence
• Simplified CRO: Boost Your Conversions with our FREE Checklist
• Content Grading System 

Support your fellow marketing geeks! Follow us on Twitter, Facebook, and Instagram @GeekyTechGeeks for all things SEO and advertising related—and while you're at it, why not subscribe, like, and follow us on Apple Podcasts, Spotify, Stitcher, or wherever you listen to your favourite shows.

Have any questions you want answered on the show? Email us at [email protected].

Thanks for listening 🤓

Are you a marketer who relies heavily on SEO tools to understand what’s going on? Or are you convinced you know everything you need to know about SEO because you’ve been using SEMRush for years and ain’t nobody gonna tell you you don’t know what you’re talking about.

Maybe you should listen to this episode. Over the years, the geeks have encountered many marketing managers with various levels of experience, and we’ve come across the same assumptions, misconceptions, and bad habits over and over again. Now don’t get us wrong, we use tools all the time, so this definitely isn’t an episode bashing the use of these tools. But there are some things we really, really wish people understood about these tools, such as:

1. Google doesn’t give third-party tools access to their data.
2. Tools tend to focus on one thing and run with it, whereas Google’s ranking factors cover a whole spectrum.
3. Over-reliance on tools can give you analysis paralysis.
4. You might be drawing the wrong conclusions from your data.
5. A little bit of knowledge can be dangerous.
6. Common sense trumps tools.
7. Tools aren’t going to automatically make you rank number 1 
8. Tools do not make great babysitters
9. Tools can’t patch up poor-quality pages

All that to say, knowledge is power and always being open to learning new things is the type of mindset that keeps you ahead of the competition.

Suggested Reading:

• What Google’s 2023 Helpful Content Update Means for Your B2B Site

If you liked the episode, don’t forget to follow, like, and leave a review on Spotify, Apple Podcasts, Stitcher, and wherever you listen to your audio content. 

Send us a message on social media @geekytechgeeks or email us at [email protected] with your comments. 

Support your fellow marketing geeks! Follow us on Twitter, Facebook, and Instagram @GeekyTechGeeks for all things SEO and advertising related—and while you're at it, why not subscribe, like, and follow us on Apple Podcasts, Spotify, Stitcher, or wherever you listen to your favourite shows.

Have any questions you want answered on the show? Email us at [email protected].

Thanks for listening 🤓

The Geeks are back for a new season, and to start us off, we’re going back to our roots to discuss off-page SEO, one of the three foundations of search engine optimisation.

In her own words, Genny tries to define ethical link-building strategies, but as soon as Jo Priest (Geeky Tech’s head of off-page SEO) gives his professional two cents, she realises that getting links is a lot of work, and the boundaries between what Google defines as “whitehat” and “blackhat” SEO is kind of hard to define. 

Some key takeaways from this episode:

• Google doesn’t want anyone paying for links (but it’s almost impossible to avoid).
• Claiming your social profiles and getting your site on directory listings is the best place to start.
• You shouldn’t buy random links from random sites.
• Google’s algorithm is always changing to stay ahead of those who will exploit how it works.
• Sometimes a “quality” link is in the eye of the beholder.

If you’re interested in learning more about what off-page optimisation is and how it can boost your online presence, follow these suggested links:

• SEO Fundamentals: Understanding Off-Page Optimisation
• SEO Unfiltered Podcast: E03 What Is Off-Page SEO & Why It Matters to Your Marketing Strategy

Don’t forget to follow us on LinkedIn, Facebook, and Instagram @GeekyTechGeeks for all things SEO and advertising related. And, just a small favour: if you like what you heard today, be sure to subscribe, like, and follow us on Apple Podcasts, Spotify, Stitcher, or wherever you listen to your favourite shows. We’d also love it if you could leave a review; it helps other folks like you find our show.

Support your fellow marketing geeks! Follow us on Twitter, Facebook, and Instagram @GeekyTechGeeks for all things SEO and advertising related—and while you're at it, why not subscribe, like, and follow us on Apple Podcasts, Spotify, Stitcher, or wherever you listen to your favourite shows.

Have any questions you want answered on the show? Email us at [email protected].

Thanks for listening 🤓

In this episode of SEO Unfiltered, Genny and her friends talk about giving your website that big spring cleaning that it probably desperately needs. But, in order to do that, we’re going to have to come face to face with our own bad marketing habits.

In case you’re looking for spoilers, here are the five bad habits Genny and the gang talk about on today’s episode:

1. Putting off content
2. Not setting up your GA4
3. Avoiding change (especially when it comes to AI, automation, and machine learning)
4. Not having a company style guide
5. Not setting up your tagging correctly

Genny then discusses the bad habit of procrastinating on content creation and how it affects search engine optimization. She emphasizes the importance of publishing content regularly and how it directly affects search queries. Genny then talks about the upcoming transition to GA4 and how it will soon be the only Google Analytics tool available. 

She brings in Alan, the reporting expert, to explain why Universal Analytics is being replaced and why companies need to start using GA4 before the sunset date. Genny concludes by stressing the importance of tracking web traffic and not ignoring its value.

Also featured in this episode is a cast of furry friends who had plenty to say on the subject (we did our best to edit out their input but sometimes they brought up some pretty good points):

• Oscar “Bad-Ass” Barker
• Kiwi the Toy Destroyer
• Boneca the Snorer 

Further Reading

Ep 2.4: Is AI-Generated Content Ready for the World?
Ep 2.3: AI and the Future of Marketing with Jo
S02 E01: Why It’s So Hard to Produce Great Content These Days
Top 5 Helpful Google Analytics 4 Setup Tips
Ep 05: The 401 on PPC with Mohamed Amine Lakaab
Sunsetting Universal Analytics: Why You Should Start Preparing for 2023

Support your fellow marketing geeks! Follow us on Twitter, Facebook, and Instagram @GeekyTechGeeks for all things SEO and advertising related—and while you're at it, why not subscribe, like, and follow us on Apple Podcasts, Spotify, Stitcher, or wherever you listen to your favourite shows.

Have any questions you want answered on the show? Email us at [email protected].

Thanks for listening 🤓