In this episode, we dive deep into the most popular Large Language Models (LLMs) available for marketers. With AI tools becoming ubiquitous across every industry, this episode breaks down which LLMs are best suited for specific marketing needs.

Which LLMs you might ask?

1. ChatGPT 5 

Best For:

• Brainstorming ideas
• Creating social media posts
• Generating structured data and schema markup
• Meta tag creation
• Email drafting
• Long-form content (with human editing)
• Image and code generation

Limitations:

• Can hallucinate (make up information)
• Struggles with basic math and accurate formulas
• Tends to repeat points in long-form content
• May use training data instead of web search for recent topics
• Quality depends heavily on prompt specificity

2. Gemini (Google)

Best For:

• Users embedded in Google Workspace ecosystem
• Image processing 
• Real-time research and fact-checking
• PDF analysis
• Academic research

Considerations:

• Less creative than ChatGPT
• Always-present assistant feature 
• Better for research, not ideal for creative content

3. DeepSeek

Best For:

• Developers and coders
• Mathematical accuracy
• Building spreadsheets and tables
• High-logic tasks
• Structured output

Limitations:

• Text-only (no images, audio, or video)
• Lacks artistic flair
• Not ideal for creative marketing content
• Better suited for technical users

4. Perplexity

Best For:

• In-depth research
• Fact-checking recent events
• Academic and professional research
• Getting cited, authoritative sources

Standout Features:

• Shows when sources were last updated
• Step-by-step breakdown of reasoning
• Allows you to choose search sources
• Suggests follow-up searches
• Less "sycophantic" than ChatGPT

5. Claude

Best For:

• Long-form content (whitepapers, research papers, e-books)
• Creative and expressive writing
• Tone and style switching
• Processing large amounts of text (high token capacity)

Limitations:

• Struggles with complex reasoning and layered topics
• Output can be generic without detailed prompts
• May filter contextually appropriate information if deemed potentially harmful
• Requires skilled prompting for best results

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