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Ep #07: The 3 Things Your Coaching Brand is Missing Right Now
During a program launch a couple of years back, I found myself looking at what essential pillars there are to every business. People tend to follow certain similar brands because they find something they like there. Maybe it’s the colors, the copy, or the way the coaches speak.
How are you presenting yourself as a coach? Do you have a message? Do you have a position? Do you have a distinctive visual identity or does it blend in with the crowd?
You already have what you need to be a standout coach. Maybe it just needs to be honed a little bit to really showcase your personality.
The Brand DNA concept has 3 pillars:
- Visual identity - imagery, colors, fonts
- Copy - tone, voice, words
- Your Kingdom processes - your offers, your messaging, your positioning, your vision, your purpose
It’s okay for all of these things to grow and evolve over time. For example, I never used to get political in my business, but I’m Ukrainian and I have decided that it’s important to me to help the displaced people in my home country, so I’ve added some fundraising into my business.
What are the fundamentals of you as a human, and how do you bring that to the table?
DM me @alisakaycoaching and let’s start the conversation.
If you loved this episode, we encourage you to Share, Like, Review, and Subscribe!
For more copy and content tips and ways to make more money now, join my FREE group here >>> https://alisa-kay.com/group
Music credit: “Ready, Steady, Go!” and “Free Radical” By Gyom
A Podcast Launch Bestie production
Mentioned in this episode:
Join Magnetic Mavens Membership today!
Are you stuck in a loop of cookie-cutter content, feeling like you can't find your voice or the confidence to show up authentically?
Good news, Magnetic Mavens is here to help you be unforgettable. Our membership will get you to break free from the monotony of copycat content and find your unique power story. In this membership, you’ll create a consistent writing habit to stay ahead of your content creation and take back control of your plan without the overwhelm.
It’s time to leave the bland and boring content behind and own your message with integrity and fun.
Join the Magnetic Mavens today - head to alisa-kay.com/magnetic to register right now
Join the Magnetic Mavens Membership
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By Alisa KayDuring a program launch a couple of years back, I found myself looking at what essential pillars there are to every business. People tend to follow certain similar brands because they find something they like there. Maybe it’s the colors, the copy, or the way the coaches speak.
How are you presenting yourself as a coach? Do you have a message? Do you have a position? Do you have a distinctive visual identity or does it blend in with the crowd?
You already have what you need to be a standout coach. Maybe it just needs to be honed a little bit to really showcase your personality.
The Brand DNA concept has 3 pillars:
- Visual identity - imagery, colors, fonts
- Copy - tone, voice, words
- Your Kingdom processes - your offers, your messaging, your positioning, your vision, your purpose
It’s okay for all of these things to grow and evolve over time. For example, I never used to get political in my business, but I’m Ukrainian and I have decided that it’s important to me to help the displaced people in my home country, so I’ve added some fundraising into my business.
What are the fundamentals of you as a human, and how do you bring that to the table?
DM me @alisakaycoaching and let’s start the conversation.
If you loved this episode, we encourage you to Share, Like, Review, and Subscribe!
For more copy and content tips and ways to make more money now, join my FREE group here >>> https://alisa-kay.com/group
Music credit: “Ready, Steady, Go!” and “Free Radical” By Gyom
A Podcast Launch Bestie production
Mentioned in this episode:
Join Magnetic Mavens Membership today!
Are you stuck in a loop of cookie-cutter content, feeling like you can't find your voice or the confidence to show up authentically?
Good news, Magnetic Mavens is here to help you be unforgettable. Our membership will get you to break free from the monotony of copycat content and find your unique power story. In this membership, you’ll create a consistent writing habit to stay ahead of your content creation and take back control of your plan without the overwhelm.
It’s time to leave the bland and boring content behind and own your message with integrity and fun.
Join the Magnetic Mavens today - head to alisa-kay.com/magnetic to register right now
Join the Magnetic Mavens Membership