"Social media is more of an intention or awareness platform. One great way to use e-mail and social together, is to take your social audience, and get them to join your e-mail list. Because with e-mail you can communicate with them any time, you're not dependent on an algorithm which may or may not show your message to people."

Liz Willits is a professional copywriter and editor who creates successful and popular blog posts, landing pages, and email automation campaigns for AWeber, one of the world's leading email marketing and automation platforms.

During this interview you'll discover...

• The best way to leverage social media and e-mail marketing
• The "P.A.S." strategy for email marketing
• The ideal frequency to e-mail your subscribers
• The 3 biggest mistakes people make in e-mail marketing

Check out the article on e-mail marketing we mentioned on the episode: https://blog.aweber.com/email-marketing/2019-email-marketing-statistics.htm

Connect with Liz on Twitter @lizwillits

Connect with Carolina on:

Instagram: @carolinamillan

Twitter: @carolinamillan

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