In this fascinating conversation, Claire Bridges and Dr. Ben Martynoga explore the intricate relationship between the brain and creativity and what you can do to ‘hack’ your brain to be more creative. They discuss how being in nature can enhance creativity and mental health and the finite nature of attention, the impact of deadlines on creative processes, and the importance of understanding hunches and intuition. They also delve into the inner critic's role in creativity, how awe experiences impact creativity, and the significance of embracing mundane tasks for creative insights. Finally, they debunk the left brain vs. right brain myths and emphasize the complexity of creativity as a collaborative process within the brain.

Ben shares insights emphasising the importance of understanding brain chemistry to foster creativity in everyday life. 

Here are the highlights:

• The Journey from Lab to Writing
• Understanding Brain Chemistry and Creativity
• The Role of Exercise in Creative Thinking
• Embracing Creative Downtime
• The Healing Power of Nature
• Understanding Hunches and Intuition
• The Inner Critic and Creative Blocks
• Embracing the Mundane for Creativity
• Debunking Left Brain vs Right Brain Myths
• The Team of Rivals: Understanding Your Brain

About Ben Martynoga:

Ben Martynoga is a biologist and science writer. After a decade in the lab exploring the insides of brain cells, he swapped his white coat for a pen. Since then he has written about everything from the latest tech innovations to re-wilding, running, stress, creativity, microbes and the history of science. Always aiming to make scientific research as clear and relevant as possible, he publishes and edits books, articles, blogs, videos and podcasts. He loves talking about science - and why it matters - with children and adults alike at science festivals, in classrooms or anywhere else. His writing appears in The Guardian, New Statesman, The i, the Financial Times and beyond. He lives, works, wanders and wonders (often all at once) in the Lake District.

Connect with Ben:

LinkedIn: https://uk.linkedin.com/in/ben-martynoga-61689898

X - @mountainogre

https://www.worldofbooks.com/en-gb/collections/author-books-by-ben-martynoga

About Claire Bridges: 

Claire Bridges is Chief Spark and Founder of leading creative training consultancy Now Go Create, whose philosophy is that everyone can be creative.

Claire worked as Managing Director and Creative Director working with global brands including Starbucks, Kellogg’s, Unilever, P&G and Danone in her previous PR career. Upskilling individuals, teams and organisations with practical creativity tools is Claire’s mission. 

She’s one of only 250 people globally to hold an MSc in Creativity, Leadership & Innovation, and authored an Amazon best-selling creative handbook In Your Creative Element based on her academic studies.

Claire and her hand-picked team of experts have worked on thousands of creative projects and trained over 40,000 people around the world since starting Now Go Create in 2011.

Connect with Claire:

Website: https://nowgocreate.co.uk/

Instagram:https://www.instagram.com/nowgocreate/

Facebook: https://www.facebook.com/NowGoCreate

LinkedIn: https://uk.linkedin.com/in/claire-bridges-b6205b14

Produced by winteraudio.co.uk