This week in our Trends series, we dissect one of today’s biggest trends in brand marketing – influencer marketing. Joined by branding, PR & fashion influencer expert Alexandra Basch, we discuss the world of social influencers of fashion in the hub of it all - LA. We cover topics like how brands identify the right influencers, the best friend effect, the cost of influencer marketing, sponsored vs. organic content, and what’s behind the emerging phenomenon of micro-influencers.