Bring the Real

We kick off season 3 exploring what it looks like to found and launch a small brand in the strange world of 2020. Our guests are Mitch Daugherty, founder of business incubator and accelerator Built Oregon, and Stephen Green, entrepreneur, self-proclaimed recovering banker and VC, and Director of Operations at Pensole Academy, among other titles. We dissect brand building across categories in the covid era, brand marketing in the context of the social justice movement, and we get plenty of great anecdotes along the way. 

Industrial designer Michael DiTullo shares his perspectives on the art and function of industrial design. Pulling from his experience designing some of the most innovative products for Fortune 500 companies, we dissect the evolution of the industry through the eyes of brands and consumers. 

Joining us in Portland from Melbourne, Australia are the minds behind retail design & brand activation agency Noise Noise Noise. Host Alex Vera and Guest Host Aaron Carlsson chat with Blair Cooper & Leigh Gallagher about trends in the Asian & Asian Pacific markets and the evolution of the fashion industry globally. 

Today's episode explores how the development of the young consumer over time and how they interact with brands, celebrities, and influencers in the modern market. 

Featuring Aaron Carlsson of IDL and Jimmy Manley of Converse. 

Edited by Tim Mulhern. 

This episode scratches an itch we've had for a while to explore how craft breweries connect to consumers in an industry that has grown and changed immensely in recent years. 

We interview Dave Query, founder of The Post Brewing Co based in Colorado about the rise of the craft beer industry in general and the challenges in starting a brewery and reaching consumers in a saturated market. 

For our feature interview, the IDL podcast team took a field trip to Bend, OR to interview 10 Barrel Brewing Co. We talk about their new podcast, Fully Aligned, as an organic channel to reach craft beer fans, 10 Barrel events, their brew pub experience and more. 

Join us for behind the scenes interviews with folks behind not-to-be-missed events at DWP. Design Week Portland takes place April 6-13. Visit designportland.org for more info and tune in today to hear from: 

• Tsilli Pines, co-founder of Design Week Portland
• Keith Hamilton of Torch sharing perspectives on AR
• Todd Adams of the Portland Trail Blazers 
• Adam Garcia, host of The Pressure is Good for You, A Talk Show

Listen in as we digest and pull apart how brands showed up at SXSW 2019. We attended activations, panels, and events; we rode scooters, ate tacos, and stood in too-long lines. Here's our round up of who did it right, who flopped, and our deep & meaningful insights from a week in Austin. 

Kicking off season 2, today's episode features 2 segments centered around what's hot now in sportswear. 

Marketplace

A new segment focusing on what's new in the brand marketing space featuring IDLers/sportswear fanatics Alex Gedrose & Henry Becker.

References: 

• Nike Adapt: https://solecollector.com/news/2019/02/nike-adapt-bb-everything-to-know/nike-adapt-bb-top-secret 

• Adidas ocean plastic footwear: https://footwearnews.com/2019/focus/athletic-outdoor/adidas-parley-for-oceans-recycled-plastic-shoes-1202735137/ 

• Travis Scott's Grammy Jordan Launch: https://www.rollingstone.com/music/music-news/travis-scott-jordan-nike-sneakers-shop-online-793486/

• Monarch come back: https://www.highsnobiety.com/p/nike-air-monarch-history/  

From Inception to Market

Behind the scenes of Russell Westbrook's Why Not Zero.2 signature shoe. Featuring Jordan Footwear Designer Jay Enayah and Experiential Designer Tracee Enayah, we talk about the process of product design through launch through the lens of this husband & wife power couple. 

Why Not Zero.2 Future History Colorway Reference: https://air.jordan.com/card/russell-westbrook-why-not-zero-2-future-history/  

IDL took a trip down the west coast to Long Beach to check out ComplexCon 2018. Joined by guest Zak Hoke of Addicted to Retail, we unpack the culture, experiences and brand activations that left an impact at this year's event. 

Episode References:

ComplexCon - https://www.complexcon.com Sneakersnstuff & Sweet Chick - https://youtu.be/9ATMT0vXdT0 Pangaia - https://www.instagram.com/p/Bp9oQKSBTla/?utm_source=ig_web_button_share_sheet HBO The Shop - https://youtu.be/tc_X2YYZo7U

On this episode, we sit down with guest Whitney Wagoner, Director of the University of Oregon's Warsaw Sports Marketing Center. She shares how U of O delivers its athletic department to the world and how student experience influences recruiting.