We kick off season 3 exploring what it looks like to found and launch a small brand in the strange world of 2020. Our guests are Mitch Daugherty, founder of business incubator and accelerator Built Oregon, and Stephen Green, entrepreneur, self-proclaimed recovering banker and VC, and Director of Operations at Pensole Academy, among other titles.

Industrial designer Michael DiTullo shares his perspectives on the art and function of industrial design. Pulling from his experience designing some of the most innovative products for Fortune 500 companies, we dissect the evolution of the industry through the eyes of brands and consumers.

Joining us in Portland from Melbourne, Australia are the minds behind retail design & brand activation agency Noise Noise Noise. Host Alex Vera and Guest Host Aaron Carlsson chat with Blair Cooper & Leigh Gallagher about trends in the Asian & Asian Pacific markets and the evolution of the fashion industry globally.

Today's episode explores how the development of the young consumer over time and how they interact with brands, celebrities, and influencers in the modern market. 

Featuring Aaron Carlsson of IDL and Jimmy Manley of Converse. 

Edited by Tim Mulhern.

This episode explores how craft breweries connect to consumers in an industry that has grown and changed immensely in recent years. Featuring interviews with Dave Query of The Post Brewing Co & 10 Barrel Brewing Co's podcast team.

Join us for behind the scenes interviews with folks behind not-to-be-missed events at DWP. Design Week Portland takes place April 6-13. Visit designportland.org for more info and tune in today to hear from: 

Tsilli Pines, co-founder of Design Week Portland

Keith Hamilton of Torch sharing perspectives on AR

Todd Adams of the Portland Trail Blazers 

Adam Garcia, host of The Pressure is Good for You, A Talk Show

Listen in as we digest and pull apart how brands showed up at SXSW 2019. We attended activations, panels, and events; we rode scooters, ate tacos, and stood in too-long lines. Here's our round up of who did it right, who flopped, and our deep & meaningful insights from a week in Austin.

Season 2 Ep 1 looks at what's hot in sportswear. 

Our Marketplace segment focuses on news in brand marketing feat. IDLers Alex Gedrose & Henry Becker.

Then, we go behind the scenes of Russell Westbrook's Why Not Zero.2 signature shoe. Featuring Jordan Footwear Designer Jay Enayah and Experiential Designer Tracee Enayah, we talk about the process of product design to launch through the lens of a husband & wife design duo.

https://air.jordan.com/card/russell-westbrook-why-not-zero-2-future-history

IDL took a trip down the west coast to Long Beach to check out ComplexCon 2018. Joined by guest Zak Hoke of Addicted to Retail, we unpack the culture, experiences and brand activations that left an impact at this year’s event.

Episode References:

ComplexCon - https://www.complexcon.com

Sneakersnstuff & Sweet Chick - https://youtu.be/9ATMT0vXdT0

Pangaia - https://www.instagram.com/p/Bp9oQKSBTla/?utm_source=ig_web_button_share_sheet

HBO The Shop - https://youtu.be/tc_X2YYZo7U

On this episode, we sit down with guest Whitney Wagoner, Director of the University of Oregon's Warsaw Sports Marketing Center. She shares how U of O delivers its athletic department to the world and how student experience influences recruiting.