This week’s guest is fellow podcaster Aaron Lutze. He’s the co-founder of the Second Nature, a pod focused on the business of outdoors along with his co-host Dylan Bowman. Aaron is a brand and marketing expert with experience at Red Bull and Oura. We talk about signing Kate Courtney as a junior, unique interview strategies, discoverability versus loyalty, building mountain bike skills, having a plan B, athletes as creators, quality over quantity, and “save it for the pod” moments. We go deep on what today’s athletes should be focused on: adding value, building a community, and ultimately – relationships are what matters.

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