This week, we’re joined by Brendan Quirk — CEO of USA Cycling and founder of CompetitiveCyclist.com, the largest online cycling retailer in the U.S. In this insightful and wide ranging conversation, Brendan shares stories from his hometown rides in Little Rock, weighs in on America’s growing dominance in international cycling, Olympic medal goals for 2028, and we discuss how collegiate programs are an important but complicated part of USA Cycling. We also dive into the origin story of Competitive Cyclist, the strategies behind its explosive growth, and Brendan’s take on why today’s entrepreneurs may be chasing the wrong goals.