This week’s guest is Christian Ries, the founder and CEO of The Perlant – Atlanta’s hottest private membership club. We chat with Christian about listening to pods at 3X, using a deep pause, the nicest thing anyone’s ever done for you, what to do when you lose everything, how mom’s always know what you’d be good at, taking the Level 1 Sommelier test while ignoring guys from Tallahassee, how The Perlant came together over a few bottles of wine, why private members clubs are so popular, building a client base on warm referrals and alignment of values, and hiring smart people. We go deep on the CEO’s responsibility to focus on culture/values and  we ask him to choose between golf or wine (yikes). And of course, Nikki makes a request to add shrimp cocktail to The Perlant menu.