Now Go Create

Ep 09: Swipe with glee! Borrow ideas from unexpected places


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Stuck staring at a blinking cursor waiting for inspiration to strike? We've all been there! In this toolkit episode, your host Claire Bridges shares one of her favourite creative problem-solving techniques to help you get unstuck fast. The Related Worlds approach opens up exciting new possibilities by looking for solutions in unexpected places - we can get stuck in a rut of thinking and need to seek solutions in a different context. because somewhere, someone has solved your problem challenge to yours. Using examples from one of the best ads of all time to Formula 1 pit stops to Velcro's nature-inspired origins, Claire shows us how this versatile tool can help unlock fresh perspectives and innovative solutions for even the most stubborn business challenges by making the familiar, unfamiliar. Let’s get started!

Here are the highlights:

  • Find fresh and innovative solutions by looking outside your field
  • Finding a metaphor
  • Real examples of creative solutions using the creativity tool
  • The related worlds tool in practice - how to 
  • Claire uses Chat GPT to brainstorm different related worlds for a hypothetical challenge 
  • Why the related worlds creativity tool can help with any challenge

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Did you know you can hire Claire to come and work with your team email [email protected]

About Claire Bridges:

Claire Bridges is Chief Spark and Founder of leading creative training consultancy Now Go Create, whose philosophy is that everyone can be creative.

 

Claire worked as a PR agency Managing Director and Creative Director working with global brands including Starbucks, Kellogg’s, Unilever, P&G and Danone in her previous PR career. Upskilling individuals, teams and organisations with practical creativity tools is Claire’s mission. 

 

She’s one of only 250 people globally to hold an MSc in Creativity, Leadership & Innovation, and authored an Amazon best-selling creative handbook In Your Creative Element based on her academic studies.

 

Claire and her hand-picked team of experts have worked on thousands of creative projects and trained over 40,000 people around the world since starting Now Go Create in 2011.

Connect with Claire:

Website: https://nowgocreate.co.uk/

Instagram:https://www.instagram.com/nowgocreate/

Facebook: https://www.facebook.com/NowGoCreate

LinkedIn: https://uk.linkedin.com/in/claire-bridges-b6205b14

Produced by winteraudio.co.uk

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Now Go CreateBy Claire Bridges