Ghost Categories On Amazon 

What is a ghost category and why should you stay away from them? Amazon rarely makes it easy for us to understand the inner workings of the website. In this week's Biz Buzz segment we talk about one of the confusing parts of Amazon's website - the ghost category.

When a publisher puts a book on sale, they have the option to select three categories from a prescriptive list. But Amazon doesn't have to use those categories to sell books to it's customers. Often times a publisher (or author) will inadvertently select a category that does not match with the categories on Amazon which places the book into what we call ghost categories. 

We talk all about these categories, how to avoid them and even if you should avoid them, and much on in this segment.

Biz Buzz Segment: The Ghost Categories On Amazon (4:45)

From Publisher's Weekly - Last Call for Mass Market Paperbacks 

From The Guardian - "We're Losing Accessibility": the US says goodbye to the mass-market paperback 

Support the Show - Become a Friend of the Show for only $2/month

Apply to join The Author's Voice Association

NOW ON SALE! - The Write Way: Conversations with Publishing Pros

Follow us The Author's Voice on social: Facebook - Instagram - LinkedIn - Threads

Watch all of our Biz Buzz segments and more on YouTube

Learn more about The Author's Voice on our website: theauthorsvoice.org