This week’s guest is André Stewart, Co-founder and CEO of Café du Cycliste, an outdoor apparel brand with roots in cycling.We chat about the Cote D’Azur getting hot, planning rides in the shade, the impressive ride scene in Miami, how the Café du Cycliste “Cappacino” rides turn into an espresso, the importance of building community, how the US market is a big bet, what they look for in a destination for a store, and the new location in Paris. We also get into product development strategy, becoming B Corp certified, why they bootstrapped the business, and what could’ve been different had they brought in investors. We wrap up with his future vision for the brand, and of course, his favorite climbs in the French Riviera.