What is the strategic rule to follow when it comes to having a fiscally sound business?Should you follow your passion, purpose, or the opportunities right in front of you?  

These are a few of the questions that my team and are brainstorming on a we prepare for the 2021 - 2022 Revenue Growth Strategy plan.  I know for many of us we believed we had the answers prior to the arrival of COVID19 and now as leaders, we are asking a different question with the goal of obtaining a new answer on how to not only sustain our organizations but to thrive.  

Recently, I had an engaging conversation with the Bonnie M. Harvey & Michael Houlihan, founders of Barefoot Wines and we talked about how to not bypass the opportunities in front of you. Bonnie & Michael also shared frontline tested strategies that they have implemented to build one of the world's most recognizable global brands.