The Sims and driving apps. They might not seem related, but playing one can empower the other. Listen as we discuss the hidden reasons we can’t stop playing the Sims and how they can apply to non-game context of a virtual driving app.

Topics covered: Your ideal virtual self vs. the worst case scenario, consistent and random rules, how scarcity powers addictive behavior, the impact of connecting your real life to your virtual life, how to gamify driving while being safe, using avatars to promote feelings of creativity and ownership, motivating different types of drivers, how to employ rewards and social gifting to drive more engagement.

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