Ready for some truth bombs about influencer marketing? In this jaw-dropping episode, host Bernadette Maree sits down with University lecturer Alexander Circosta to expose the smoke and mirrors of social media influence.Think high follower counts equal success? Not so fast! Alexander reveals the shocking truth about fake accounts and inflated numbers that are costing businesses thousands. Learn the insider secrets to spotting genuine influence from manufactured hype, and discover why that Instagram account with 100K followers might be your biggest marketing mistake.